Two Asper School of Business students stand together at an event.
  • icon house

    Faculty

    • Asper School of Business

  • icon award

    Degree

    • Bachelor of Commerce

  • icon graduate

    Expected duration

    • 4 years

  • icon pathway

    Program options

    • Co-op
    • International exchange

  • 91%

    of students with this major are employed after graduation

  • $43,055

    Was the average salary among students who graduated with this major in 2019

  • $10

    Annual fee to join the University of Manitoba’s Marketing Association (UMMA)

  • 2008

    Year the Asper Marketing Research Lab opened

Program details

Expected duration: 4 years

Marketing involves learning about and understanding consumers, and then developing and implementing a plan that delivers products and services that meet the needs of both the consumer and producer. A marketing professional is also involved in setting the prices for the product or service, deciding where and how it will be sold, and how it will be promoted. 

Students who major in marketing soon discover that this exciting field encompasses much more than sales and advertising. They learn about marketing research, consumer behaviour, branding, international marketing, and marketing of social issues.

Choosing a major

In the Asper Bachelor of Commerce program, students typically choose a major at the beginning of their third year. Each student must declare at least one major and present a minimum Degree Grade Point Average of 2.00.

It is important to make sure you are following the correct program requirements for your chosen major. The best way to do this is to email an Asper program advisor or call the Asper Help Line at 204-474-6388.

Sample course offerings

  • MKT 3230: Consumer Behaviour (3 credit hours)
  • MKT 3220: Marketing Research (3 credit hours)
  • MKT 3390: Integrated Marketing Communications (3 credit hours)
  • MKT 4210: Marketing Management (3 credit hours)
  • MKT 3248: Digital Marketing (3 credit hours)

For full course descriptions, please visit the Academic Calendar.

Six Asper students participate in a co-op at Manitoba Hydro International.

Co-op opportunities

Before you graduate, you have a chance to explore different career paths, professions, industries, companies, majors and build a professional network to kick-start your career.

International exchange opportunities

Stand out to future employers with international study experience. Living abroad expands your horizons and demonstrates that you’re willing to take risks and solve problems under challenging circumstances.

Admission requirements

To declare the Marketing major, you first have to be accepted to the Bachelor of Commerce program. The following are minimum requirements for entry into the Asper Bachelor of Commerce program.

Direct entry applicants are those who have not attended a post-secondary institution or have completed fewer than 24 credit hours at a recognized university or college.

Advanced entry applicants are those who have completed one year (24 credit hours) or more of studies in another faculty at the University of Manitoba or another recognized post-secondary institution.

Asper also gives individual consideration to students who meet some requirements for admission but may not have academically competitive marks because of reasons beyond their control.

Meeting these requirements does not guarantee acceptance into the program. Admission into the Bachelor of Commerce program is academically competitive and within the discretion of the Asper School of Business.

How to apply

Domestic student application fee: $100
International student application fee: $120

Applications to the University of Manitoba are completed online. To begin your application, select the "Start or continue your application" button. The online application includes several parts, and you may be required to submit transcripts, proof of English Language proficiency, and other documents. 

Apply now

Includes the Environmental Science, Environmental Studies, Geography, Geological Sciences and Physical Geography programs.

Includes Bachelor of Health Sciences and Bachelor of Health Studies programs.

Includes Bachelor of Science degrees in Agribusiness, Agriculture, Agroecology, Food Science and Human Nutritional Sciences.

Direct entry students are current high school students or people who have already graduated from high school but who have completed fewer than 24 credit hours of post-secondary level study.

Advanced entry students are those who have already completed 24 or more credit hours of post-secondary level study.

Annual application deadlines - Canadian citizens & permanent residents

Term Type of entry Application opens Application deadline
Fall (September) Direct entry Early October August 1
Winter (January) Direct entry Early May December 1
Summer (May) Direct entry Early September April 1

Annual application deadlines - International applicants

Term Type of entry Application opens Application deadline
Fall (September) Direct entry Early October May 1
Winter (January) Direct entry Early May October 1
Summer (May) Direct entry Early September February 1

Start or continue your application 

Bachelor of Fine Art application deadlines

Term Type of entry Applications open Application deadline
Fall (September) Direct entry Early October March 1
Advanced entry Early November March 1

Diploma in Fine Art application deadlines

Term Type of entry Applications open Application deadline
Fall (September) Direct entry Early October March 1
Advanced entry Early November March 1

Start or continue your application for the BFA and diploma programs

Annual application deadlines

Term Type of entry Applications open Application deadline
Fall (September) Advanced entry Early November May 1
Winter (January) Advanced entry Early May October 1

Admission to the winter term is on a space available basis only.

Start or continue your application

Annual application deadline

Term Type of entry Application opens Application deadline
Fall (September) Advanced entry Early November March 1

Start or continue your application

To apply to the Inner City Social Work program, attend an information session at the William Norrie Centre. You will receive an application form at the information session. All information sessions are held in Room 126, William Norrie Centre.

Room 126 William Norrie Centre
485 Selkirk Ave.
Winnipeg, MB R2W 2M6 Canada
204-668-8160
Fax: 204-663-8857

All applicants need approval from the Faculty of Social Work – Inner City Selection Coordinator, Carla Kirkpatrick who can be reached at carla.kirkpatrick@umanitoba.ca or 204-474-7364.

Admission requirements (PDF)

Annual application deadlines

Term Application deadline
Summer (May, part-time) February 1, 2024
Fall (September) March 1, 2024 

Annual application deadline

Term Type of entry Application opens Application deadline
Fall (September) Advanced entry Early November March 1

Start or continue your application

Annual application deadlines

Term Type of entry Applications open Application deadline
Fall (September) Direct entry Early October

January 15

Advanced entry Early November January 15

Start or continue your application

Annual application deadlines

Term Type of entry Applications open Application deadline
Fall (September) Advanced entry Early November February 15

Start or continue your application

Annual application deadlines

Term Type of entry Applications open Application deadline
Fall (September) Direct entry Early October March 1
Advanced entry Early November May 1
Winter (January) Advanced entry Early May October 1

Admission to the winter term is on a space available basis only.

Start or continue your application

Annual application deadlines

Term Type of entry Applications open Application deadline
Fall (September) Direct entry Early October March 1 (International)
May 1 (Domestic)
Advanced entry Early November March 1 (International)
May 1 (Domestic)

Start or continue your application

Annual application deadlines

Program Term Type of entry Applications open Application deadline
Bachelor of Environmental Design (BEnvD) Fall (September) Advanced entry Early November April 1
Environmental Design Architecture Master Preparation Option (ED AMP) Fall (September) Advanced entry Early November January 15

Start or continue your application

Annual application deadlines

Term Type of entry Applications open Application deadline
Fall (September) Direct entry Early October March 1
Advanced entry Early November March 15

Start or continue your application

Annual application deadlines

Term Type of entry Applications open Application deadline
Fall (September) Advanced entry Early November February 1

Start or continue your application

Annual application deadlines

Term Type of entry Applications open Application deadline
Fall (September) Advanced entry Early November August 1
Winter (January) Advanced entry Early May December 1
Summer (May/July) Advanced entry Early November June 1

Students who wish to enrol in Summer courses that start in May should apply by April 1.

Start or continue your application

Annual application deadlines

Term Type of entry Applications open Application deadline
Fall (September) Direct entry Early October March 1
Advanced entry Early November March 1

Start or continue your application

The Internationally-Educated Engineers Qualifications (IEEQ) program has been temporarily suspended until 2025
For further information or questions, please contact Engineering at eng.info@umanitoba.ca.

Annual application deadlines

Term Type of entry Applications open Application deadline
Fall (September) Advanced entry *Suspended *Suspended

Start or continue your application

Annual application deadlines

Term Applications open Application deadline
Fall (September) Early November August 1
Winter (January) Early May November 1
Summer (May) Early November April 1

Start or continue your application

Annual direct entry application deadlines

Term Applications open Application deadline
Fall (September) Early October March 1
Winter (January) Early May October 1
Summer (May) Early September February 1

Annual advanced entry application deadlines

Term Applications open Application deadline
Fall (September)

Domestic: Early November

International: Early November

Domestic: July 1

International: March 1

Winter (January)

Domestic: Early May

International: Early March

Domestic: October 1

International: July 1

Summer (May)*

Domestic: Early November

International: Early July

Domestic: March 1

International: November 1

*Summer 2024 application deadline for domestic and international applicants: March 1, 2024

 

Start or continue your application

Annual application deadlines

Term Type of entry Applications open Application deadline
Fall (September) Direct entry Early October March 1
Advanced entry Early November March 1

Start or continue your application

Annual application deadlines

Term Type of entry Applications open Application deadline
Fall (September) Advanced entry Early November June 1
Winter (January) Advanced entry Early May October 15

Start or continue your application

Annual application deadlines

Term Type of entry Applications open Application deadline
Fall (September) Advanced entry Early November January 15

Start or continue your application

Annual application deadlines

Term Type of entry Applications open Application deadline
Summer (May) Advanced entry – Track A Early November April 1
Advanced entry – Track B Early April August 1

Start or continue your application

Annual application deadline

Term Type of entry Applications open Application deadline
Fall (September) Advanced entry Late August October 1

Start or continue your application 

Annual application deadline

Term Type of entry Applications open Application deadline
Fall (September) Advanced entry Early November April 1

Start or continue your application

Winnipeg annual application deadlines

Term Type of entry Applications open Application deadline
Fall (September) Advanced entry

Domestic: Early November

International: Early November

Domestic: April 1

International: February 1

Winter (January)

Advanced entry

Domestic: Early May

International: Early February

Domestic: August 1

International: June 1

Summer (May) Advanced entry

Domestic: Early September

International: Early July 

Domestic: December 1 Extended to December 15

International: October 1 Extended to December 15

 

The Pas and Thompson (UM/University College of the North) annual application deadline

Term Type of entry Applications open Application deadline
Fall (September) Advanced entry Early November

Domestic: April 1

International: February 1

Start or continue your application

Annual application deadline

Term Type of entry Applications open Application deadline
Fall (September) Advanced entry Early November April 1

Start or continue your application

Annual application deadline

Term Type of entry Applications open Application deadline
Fall (September) Advanced entry Early November March 1

Start or continue your application

Bachelor of Respiratory Therapy annual application deadline

Term Type of entry Applications open Application deadline
Fall (September) Advanced entry Early November April 1

Bachelor of Respiratory Therapy: Degree Completion Program annual application deadlines

Term Type of entry Applications open Application deadline
Fall (September) Advanced entry Early November May 1
Winter (January) Advanced entry Early May September 1
Summer (May) Advanced entry Early November January 15

Start or continue your application

Annual application deadlines

Term Type of entry Applications open Application deadline
Fall (September) Direct entry Early October March 1
Advanced entry Early November May 1
Winter (January) Advanced entry Early May October 1

Admission to the Winter term is on a space available basis only.

Start or continue your application

Annual application deadlines

Term Type of entry Applications open Application deadline
Fall (September) Direct entry Early October March 1
Advanced entry Early November April 1

Start or continue your application

Annual application deadline

Term Type of entry Applications open Application deadline
Fall (September) Advanced entry Early November April 1

Start or continue your application

Annual application deadlines

Term Type of entry Applications open Application deadline
Fall (September) Direct entry Early October March 1
Advanced entry Early November April 1

Start or continue your application

Annual application deadlines

Term Type of entry Applications open Application deadline
Fall (September) Direct entry Early October March 1
Advanced entry Early November May 1
Winter (January) Advanced entry Early May October 1

Admission to the Winter term is available on a space available basis only.

Start or continue your application

Annual direct entry application deadlines

Term Applications open Application deadline
Fall (September) Early October March 1
Winter (January) Early May October 1
Summer (May) Early September February 1

Annual advanced entry application deadlines

Term Applications open Application deadline
Fall (September)

Domestic: Early November

International: Early November

Domestic: June 1

International: March 1

Winter (January)

Domestic: Early May

International: Early March

Domestic: October 1

International: July 1

Summer (May)*

Domestic: Early November

International: Early July

Domestic: February 1

International: November 1

*Summer 2024 application deadline for domestic and international applicants: February 1, 2024

 

Start or continue your application

Annual application deadlines

Type of applicant Type of entry Term Applications open Application deadline
First year applicants Advanced entry Fall (September) Early September December 1
Upper year applicants Advanced entry Fall (September) Early November June 30

Start or continue your application 

Annual application deadlines

Term Type of entry Applications open Application deadline
Fall (September) Advanced entry Early November August 1
Winter (January) Advanced entry Early May December 1
Summer (May) Advanced entry Early November June 15

Applicants are encouraged to apply early and check their course availability prior to applying.

Applicants applying to the Summer term are recommended to apply a minimum of one month prior to the start of their classes. Summer session offers a number of different start dates based on course offerings.

Start or continue your application

 Annual direct entry application deadlines 

Term Applications open Application deadline
Fall (September) Early October March 1
Winter (January) Early May October 1
Summer (May) Early September February 1

Annual advanced entry application deadlines 

 

Term Applications open Application deadline
Fall (September)

Domestic: Early November

International: Early November 

Domestic: June 1

International: March 1

Winter (January)

Domestic: Early May

International: Early March

Domestic: October 1

International: July 1

Summer (May)*

Domestic: Early September

International: Early July

Domestic: February 1

International: November 1

*Summer 2024 application deadline for domestic and international applicants: February 1, 2024

 

Start or continue your application

Annual application deadlines

Term Applications open Application deadline
Fall (September) Early November June 1
Winter (January) Early May October 1
Summer (May) Early November February 1

Start or continue your application

The BPRN program has been placed on a temporary suspension starting for the Fall 2019 intake.

Access students

Annual application deadline
Term Application deadline
Fall (September) March 1

Application form for Access students (PDF)

External students

Annual application deadline
Term Type of entry Application opens Application deadline
Fall (September) Advanced entry Early November March 1

Start or continue your external student application

Annual application deadlines

Term Type of entry Applications open Application deadline
Fall (September) Advanced entry Early November March 15

Start or continue your application

Learn more

Contact us

Admission and application inquiries

Mailing address
Undergraduate Admissions
424 UMSU University Centre
University of Manitoba
66 Chancellors Circle
Winnipeg, MB R3T 2N2 Canada

Office location
Room 424 UMSU University Centre
65 Chancellors Circle
University of Manitoba (Fort Garry campus)

Submit a question
Phone: 204-474-8808
Toll-free: 1-800-224-7713 ext 8808

Program inquiries

Asper School of Business - Undergraduate Program Office
Room 268 Drake Centre
181 Freedman Crescent
University of Manitoba (Fort Garry campus)
Winnipeg, MB R3T 5V4 Canada

Phone: 204-474-6388
B_Comm@umanitoba.ca