Dynamic career options
Graduates with a major in marketing have a wealth of career opportunities in both the for-profit and not-for-profit sectors. While some graduates seek employment in sales, others take positions with firms that deal in:
- consumer goods
- retail chains
- garment manufacturing
- agricultural products
- high tech among many others
Learn marketing abroad
Students are eligible to take some of their courses abroad as part of the Asper International Exchange Program. In the past, our Marketing students have taken “International Marketing” in Israel and “Marketing in India” in Delhi.
Student groups such as the University of Manitoba Marketing Association (UMMA) provide a forum for networking and have marketing practitioners as guest speakers at their meetings. Student groups are a great way to add value to your education and gain new experiences outside of the classroom.
Students who study marketing at the University of Manitoba will be taught by excellent professors - many of which have won prestigious teaching awards. Our full-time professors are also active researchers, who have written textbooks, received national research grants, and had their articles published in top marketing journals.
Meet Asper School of Business marketing professor, Fang Wan. She isn't your typical professor, nor does she want you to think she is. Read her story in UM Today The Magazine.
of students with this major are employed after graduation
Was the average salary among students who graduated with this major in 2019
Annual fee to join the University of Manitoba’s Marketing Association (UMMA)
Year the Asper Marketing Research Lab opened
Expected duration: 4 years
Marketing involves learning about and understanding consumers, and then developing and implementing a plan that delivers products and services that meet the needs of both the consumer and producer. A marketing professional is also involved in setting the prices for the product or service, deciding where and how it will be sold, and how it will be promoted.
Students who major in marketing soon discover that this exciting field encompasses much more than sales and advertising. They learn about marketing research, consumer behaviour, branding, international marketing, and marketing of social issues.
Choosing a major
In the Asper Bachelor of Commerce program, students typically choose a major at the beginning of their third year. Each student must declare at least one major and present a minimum Degree Grade Point Average of 2.00.
It is important to make sure you are following the correct program requirements for your chosen major. The best way to do this is to email an Asper program advisor or call the Asper Help Line at 204-474-6388.
Sample course offerings
- MKT 3230: Consumer Behaviour (3 credit hours)
- MKT 3220: Marketing Research (3 credit hours)
- MKT 3390: Integrated Marketing Communications (3 credit hours)
- MKT 4210: Marketing Management (3 credit hours)
- MKT 3248: Digital Marketing (3 credit hours)
For full course descriptions, please visit the Academic Calendar.
Before you graduate, you have a chance to explore different career paths, professions, industries, companies, majors and build a professional network to kick-start your career.
International exchange opportunities
Stand out to future employers with international study experience. Living abroad expands your horizons and demonstrates that you’re willing to take risks and solve problems under challenging circumstances.
To declare the Marketing major, you first have to be accepted to the Bachelor of Commerce program. The following are minimum requirements for entry into the Asper Bachelor of Commerce program.
Direct entry applicants are those who have not attended a post-secondary institution or have completed fewer than 24 credit hours at a recognized university or college.
Advanced entry applicants are those who have completed one year (24 credit hours) or more of studies in another faculty at the University of Manitoba or another recognized post-secondary institution.
Asper also gives individual consideration to students who meet some requirements for admission but may not have academically competitive marks because of reasons beyond their control.
Meeting these requirements does not guarantee acceptance into the program. Admission into the Asper Bachelor of Commerce program is academically competitive and within the discretion of the Asper School of Business.
How to apply
Domestic student application fee: $100
International student application fee: $120
Applications to the University of Manitoba are completed online. To begin your application, select the "Start or continue your application" button. The online application includes several parts, and you may be required to submit transcripts, proof of English Language proficiency, and other documents.
Admission and application inquiries
424 UMSU University Centre
University of Manitoba
66 Chancellors Circle
Winnipeg, MB R3T 2N2 Canada
Room 424 UMSU University Centre
65 Chancellors Circle
University of Manitoba (Fort Garry campus)
Submit a question
Toll-free: 1-800-224-7713 ext 8808
Asper School of Business - Undergraduate Program Office
Room 268 Drake Centre
181 Freedman Crescent
University of Manitoba (Fort Garry campus)
Winnipeg, MB R3T 5V4 Canada
Canadian citizen and permanent resident student inquiries:
International student inquiries: