The UM brand
Our brand shares the story of the University of Manitoba: who we are and how we inspire others around the world. It shares a vision of who we aspire to be.
Our story
We are the inspired ones – those who want to build a better future for all.
Possibility wakes us up in the morning. Purpose keeps us up at night.
It all begins with our purpose and our passion; a certain something that moves and drives us forward. It guides us here, to the University of Manitoba. Then, through collaboration and opportunity, inspiration becomes a reality.
At UM, diverse people and experiences, cultures and beliefs, and traditions and innovation come together. Our collective ideas, vision and voices combine to create positive impact. This impact creates energy and sparks brilliance: we are a beacon for those who want to make a difference. Our combined momentum and determination propel us forward.
Like the Northern Lights that shine above, to the mysteries that lie deep within the Arctic ice, we are inspired by possibility. At the University of Manitoba, we transform inspiration into action.
Because here, we believe:
WHAT INSPIRES YOU
CAN CHANGE EVERYTHING
Bisons at the centre
At the University of Manitoba, we are all Bisons. Our students, faculty, staff and alumni are the Herd. There is strength in numbers and – together – we move forward, charging ahead to create a better future for our province, and our world. As Bisons, we boldly lead. We are at the centre of it all.
Our logo
The logo's design elements and what they mean
A brand is more than a logo. It is the sum of all touchpoints between UM and our community. It is the experience others have with us, how others see us, and how we see ourselves.
Brand resources
Note to faculty and staff: Please access the UM brand guidelines and branded templates on the "Brand" page of the UM Intranet site. Use the link provided here to log in. UM logo downloads remain available on this external brand page (below).
Logo guidelines
Logo downloads
Full colour horizontal
The full colour logo is the preferred version and should be used wherever possible. When a piece is produced in colour, use an EPS file for print (CMYK) and a PNG/JPG file for digital (RGB). Always use on a white or very light background.
Full colour vertical
The full colour logo is the preferred version and should be used wherever possible. When a piece is produced in colour, use an EPS file for print (CMYK) and a PNG/JPG file for digital (RGB). Always use on a white or very light background.
Black and white horizontal
Use the black and white version when the logo needs to be small and legible in a black and white application, only on light backgrounds. The black and white logo should not be used on a full colour piece except where there may be concerns about registration.
Black and white vertical
Use the black and white version when the logo needs to be small and legible in a black and white application, only on light backgrounds. The black and white logo should not be used on a full colour piece except where there may be concerns about registration.
Colour with white reverse horizontal
The colour with white reverse version of the logo may be printed on any solid colour, texture or photographic background that provides sufficient contrast for clarity and legibility.
Colour with white reverse vertical
The colour with white reverse version of the logo may be printed on any solid colour, texture or photographic background that provides sufficient contrast for clarity and legibility.
White reverse horizontal
The white reverse version of the logo may be printed on any solid colour, texture or photographic background that provides sufficient contrast for clarity and legibility.
