Our new logo
The new logo’s design elements and what they mean
Resources
Brand resources
Brand Guidelines
Writing and Editorial Style
UM Writing and Editing Guide (UM Intranet)
Logo downloads
Email signature logo
A small, optimized version of the logo to be used in your email signature.
Full colour horizontal
The full colour logo is the preferred version and should be used wherever possible. When a piece is produced in colour, use the full colour (CMYK) logo. Always use on a white or very light background.
Full colour vertical
The full colour logo is the preferred version and should be used wherever possible. When a piece is produced in colour, use the full colour (CMYK) logo. Always use on a white or very light background.
Black and white horizontal
Use the black and white version when the logo needs to be small and legible in a black and white application, only on light backgrounds. The black and white logo should not be used on a full colour piece except where there may be concerns about registration.
Black and white vertical
Use the black and white version when the logo needs to be small and legible in a black and white application, only on light backgrounds. The black and white logo should not be used on a full colour piece except where there may be concerns about registration.
Colour with white reverse horizontal
The colour with white reverse version of the logo may be printed on any solid colour, texture or photographic background that provides sufficient contrast for clarity and legibility.
Colour with white reverse vertical
The colour with white reverse version of the logo may be printed on any solid colour, texture or photographic background that provides sufficient contrast for clarity and legibility.
Microsoft Teams profile image logo
A small, optimized version of the logo to be used as a Microsoft teams profile image.
PowerPoint templates
Social media profile avatars
University of Manitoba faculty/department/units may request a branded social media profile avatar from the Marketing Communications Office to display on UM-related social media accounts. Please ensure that prior to submitting your request you have consulted with your faculty/department/unit communications officer.

More templates
For the following templates:
- Email header templates (evites and e-newsletters)
- Report covers
- Social media graphics
- Video elements (front bumper, back bumper, lower thirds, text slide)
Please contact the Brand team.