The UM brand

Our story

We are the inspired ones – those who want to build a better future for all.

Possibility wakes us up in the morning. Purpose keeps us up at night.

It all begins with our purpose and our passion; a certain something that moves and drives us forward. It guides us here, to the University of Manitoba. Then, through collaboration and opportunity, inspiration becomes a reality.

At UM, diverse people and experiences, cultures and beliefs, and traditions and innovation come together. Our collective ideas, vision and voices combine to create positive impact. This impact creates energy and sparks brilliance: we are a beacon for those who want to make a difference. Our combined momentum and determination propel us forward.

Like the Northern Lights that shine above, to the mysteries that lie deep within the Arctic ice, we are inspired by possibility. At the University of Manitoba, we transform inspiration into action.

Because here, we believe:

WHAT INSPIRES YOU
CAN CHANGE EVERYTHING

Our logo

The UM logo represents our evolution, and our future. Our logo guides our bold direction. It reflects our diverse community with a shared ambition of a better world for all.

Informed by Indigenous perspectives, along with insight from thousands of stakeholders, the UM logo encapsulates what we stand for – and challenges us all to live up to its potential.

The individual elements of the UM logo are outlined here, along with their meaning and their inspiration.

The logo's design elements and what they mean

The bison

The bison is our core symbol, representing strength, leadership and determination. The bison walks uphill, into the wind, toward the future.
The path

The space around the bison, framed by the Earth and the sky, depicts a path. This represents the idea that all can find their path at the University of Manitoba.
The sky

Powerful graphic elements evoke both the sky and the Northern Lights, and represent learning, knowledge and progress.
The flame

A flame burns bright in the prairie landscape, recognizing our commitment to Reconciliation.

It tells a story of where we came from, and it tells a story about where we can go.

Ruth Shead coordinator, Indigenous Achievement

A brand is more than a logo. It is the sum of all touchpoints between UM and our community. It is the experience others have with us, how others see us, and how we see ourselves.

Brand resources

Note to faculty and staff: Please access the UM brand guidelines and branded templates on the "Brand" page of the UM Intranet site. Use the link provided here to log in. UM logo downloads remain available on this external brand page (below).

Logo guidelines

UM Brand guidelines - UM logo

Logo downloads

Full colour horizontal

The full colour logo is the preferred version and should be used wherever possible. When a piece is produced in colour, use the full colour (CMYK) logo. Always use on a white or very light background.

Full colour vertical

The full colour logo is the preferred version and should be used wherever possible. When a piece is produced in colour, use the full colour (CMYK) logo. Always use on a white or very light background.

Black and white horizontal

Use the black and white version when the logo needs to be small and legible in a black and white application, only on light backgrounds. The black and white logo should not be used on a full colour piece except where there may be concerns about registration.

Black and white vertical

Use the black and white version when the logo needs to be small and legible in a black and white application, only on light backgrounds. The black and white logo should not be used on a full colour piece except where there may be concerns about registration.

Colour with white reverse horizontal

The colour with white reverse version of the logo may be printed on any solid colour, texture or photographic background that provides sufficient contrast for clarity and legibility.

PNG
EPS

Colour with white reverse vertical

The colour with white reverse version of the logo may be printed on any solid colour, texture or photographic background that provides sufficient contrast for clarity and legibility.

PNG
EPS

Questions about our brand?

Contact the Brand team