The UM brand

Our new logo

Our new logo reflects the best of what we hope to be and leaves behind symbols that no longer represent all of us. The new logo features the blue prairie sky that carves out a bold new path, represented by the logo’s white space. The white path extends beyond the logo itself, showing that there are no limits to where we can go from here.

Not everything is new. Our logo still features Manitoba’s bison on the rising prairie landscape. She is heading into that wind, climbing on an angle to represent our collective struggle to get to a better place. Within the landscape, a gold flame burns, symbolizing the resilience of our community and our commitment to reconciliation.

Changing our logo is just the beginning. It is our job every day to continue our journey of living up to the promise of our new symbol.

We will continue to work with our community over the coming months to introduce and incorporate the new logo and brand vision.

It tells a story of where we came from, and it tells a story about where we can go.

Ruth Shead coordinator, Indigenous Achievement

The new logo’s design elements and what they mean

The sky

Graphic shapes evoke the sky, while representing learning, knowledge and progress.
The path

The white space behind the bison, framed by the earth and the sky, depicts a path. This represents the idea that all can find their path at the University of Manitoba.
The bison

The bison is our core symbol, representing strength, leadership and determination. She’s walking uphill, into the wind.
The flame

A flame burns bright in the prairie landscape, representing our commitment to reconciliation.

Resources

Brand resources

Brand Guidelines

UM_Brand-Guidelines.pdf

Writing and Editorial Style

UM Writing and Editing Guide (UM Intranet)

Logo downloads

Email signature logo

A small, optimized version of the logo to be used in your email signature.

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Full colour horizontal

The full colour logo is the preferred version and should be used wherever possible. When a piece is produced in colour, use the full colour (CMYK) logo. Always use on a white or very light background.

Full colour vertical

The full colour logo is the preferred version and should be used wherever possible. When a piece is produced in colour, use the full colour (CMYK) logo. Always use on a white or very light background.

Black and white horizontal

Use the black and white version when the logo needs to be small and legible in a black and white application, only on light backgrounds. The black and white logo should not be used on a full colour piece except where there may be concerns about registration.

Black and white vertical

Use the black and white version when the logo needs to be small and legible in a black and white application, only on light backgrounds. The black and white logo should not be used on a full colour piece except where there may be concerns about registration.

Colour with white reverse horizontal

The colour with white reverse version of the logo may be printed on any solid colour, texture or photographic background that provides sufficient contrast for clarity and legibility.

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EPS

Colour with white reverse vertical

The colour with white reverse version of the logo may be printed on any solid colour, texture or photographic background that provides sufficient contrast for clarity and legibility.

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EPS

Microsoft Teams profile image logo

A small, optimized version of the logo to be used as a Microsoft teams profile image.

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PowerPoint templates

Letterhead

University of Manitoba faculty/department/units may request a branded social media profile avatar from the Marketing Communications Office to display on UM-related social media accounts. Please ensure that prior to submitting your request you have consulted with your faculty/department/unit communications officer.

Request a social media profile avatar

More templates

For the following templates:

Email header templates (evites and e-newsletters)
Report covers
Social media graphics
Video elements (front bumper, back bumper, lower thirds, text slide)

Please contact the Brand team.

Questions about our brand?

Contact the Brand team