Designing the Standardized Questionnaire
Workshop
Tuesday, September 26, 2023
12:00 p.m. - 1:30 p.m.
Online via Zoom
Presenter: Dr. Gregory Mason, Department of Economics
This seminar will present the principles of asking a question in a standardized questionnaire where the goal is to create valid and reliable data amenable to statistical analysis. Starting from a review of the psychological principles of framing, the seminar will review the core “rules” of question design to support the creation of an integrated “script” where respondents all receive the same prompt. The census of population is probably the best example of this data collection tool.
The seminar is intended to benefit undergraduate and graduate students as well as possibly offer a refresher for more experienced researchers. Familiarity with basic survey methods (sampling and interviewing) is helpful. Having a current survey project will be beneficial in lending context to the material.