Upcoming sessions
Spring session: May 8, 2025
| Date(s) | May 8, 2025 |
| Time | 8:30am - 11:30 am |
| Format | In-Person |
| Location | James W. Burns Executive Education Centre |
| Cost | $765 +GST |
Overview and impact
Storytelling has become one of the most powerful tools for leaders to engage, influence, and inspire action. Whether communicating with employees, customers, or stakeholders, the ability to craft and share authentic stories is essential for creating a lasting impact.
This program focuses on the strategic use of storytelling for leadership, offering practical insights and hands-on strategies for engaging audiences and fostering deeper connections with your brand and organization. By integrating best practices and real-world case studies, you’ll learn how to share compelling leadership stories that align with business goals, motivate teams, and drive action.
Through interactive sessions and collaborative exercises, participants will explore key storytelling principles, discover when and how to tell stories that resonate, and acquire techniques to measure the success of their storytelling initiatives. By the end of the program, you’ll be equipped with the skills to effectively share your story, build trust, and create a culture of storytelling within your organization.
At the conclusion of the program, you will receive a Certificate of Completion from the I.H. Asper School of Business’ James W. Burns Executive Education Centre.
Learning outcomes
- Master the key strategies to effectively share a leader’s story with both internal and external audiences.
- Learn how to align organizational stories with business goals, values, and strategic objectives.
- Understand how to identify the right moments to tell a story and recognize when storytelling is most impactful.
- Gain insights into cross-departmental collaboration for curating and delivering powerful narratives.
- Use storytelling frameworks and tools, such as the “Does It Matter Matrix,” to evaluate the effectiveness of leadership stories.
- Learn how to measure the impact and success of storytelling initiatives across your organization.
Participant profile
This program is ideal for Senior leaders, executives, and managers looking to enhance their storytelling skills, as well as professionals who support leadership engagement and organizational storytelling efforts.
Instructor
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Rob Wozny
Rob Wozny has served in some of the most senior communications, content, and editorial roles, ranging from vice president (communications and content) for a major league sports and entertainment company (True North Sports and Entertainment, Winnipeg Jets, Canada Life Centre) to senior lead news anchor and supervising producer in leading Canadian newsrooms (CTV News, Global News).
Published author of two business, books Storytelling for Business – The Art and Science of Creating Connection in the Digital Age and I’m Just Gerry, Building a Forever Company the Price Way, Rob’s storytelling has been recognized by the Business Book Awards, Canadian Association of Broadcasters and International Association of Fire Fighters.
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Currently, Rob is also a co-owner of a Winnipeg-based communications firm, Sound Strategy Communications, which has served a diverse range of clients since 2006. Rob holds a degree in Rhetoric, Writing & Communications, along with a diploma in Public Relations, and Certificate in Management (CIM) from the University of Winnipeg.
Discover more
Contact us
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James W. Burns Executive Education Centre
2nd floor
177 Lombard Avenue
Winnipeg, Manitoba R3B 0W5
204-946-0232
204-946-0262