Digital Marketing Analytics

Digital marketing analytics looks at a combination of website analytics, marketing campaign measurements and social media metrics to draw meaningful interpretation and facilitate strategic decision making.

Benefits

Through this program, you will:

• Identify KPI’s based on organizational objectives
• Adopt foundational skills of social listening including the creation of monitors and available social media metrics
• Learn how to select and navigate different tools to collect and analyze online and offline data
• Explore analytics methods and data visualization that can be used to convert social media and other digital data into marketing insights
• Develop the skills to promote effective strategic decisions by learning to report on website visitors’ behaviour, engage in digital content testing, perform trend analysis and present and display digital data

Who should attend?

This program is designed for managers and entrepreneurs with a solid understanding of integrated marketing concepts, basic data analysis as well as a basic understanding of existing social media platforms and who are seeking the tools needed to coordinate messaging and social media strategies to enhance brand awareness and engagement as part of their organization’s overall marketing strategy.