Business person reviewing analytics.

Why this program?

Information is NOT Power! We have access to limitless data and information that allows us to measure online behaviour and popularity in digital marketing. The challenge is not accessing the information, it’s identifying relevant data, analyzing it and then actually leveraging it to make informed strategic decisions. Thus, it’s what you do with the information that gives you the power!

Digital marketing analytics looks at a combination of website analytics, marketing campaign measurements and social media metrics to draw meaningful interpretation and facilitate strategic decision making.


Through this program, you will:

  • Identify KPI’s based on organizational objectives
  • Adopt foundational skills of social listening including the creation of monitors and available social media metrics
  • Learn how to select and navigate different tools to collect and analyze online and offline data
  • Explore analytics methods and data visualization that can be used to convert social media and other digital data into marketing insights
  • Develop the skills to promote effective strategic decisions by learning to report on website visitors’ behaviour, engage in digital content testing, perform trend analysis and present and display digital data

Who should attend?

This program is designed for managers and entrepreneurs with a solid understanding of integrated marketing concepts, basic data analysis as well as a basic understanding of existing social media platforms and who are seeking the tools needed to coordinate messaging and social media strategies to enhance brand awareness and engagement as part of their organization’s overall marketing strategy.

Upcoming sessions

Future dates

Future sessions of this program are to be announced. Sign up for our email newsletter to be the first to hear about program updates.

Have questions?
Our team is happy to help! Contact us for more details.

You can also find additional details, including our cancellation policy, on our frequently asked questions (FAQ) page.

Custom program

  • Do you have 10 or more team members who would benefit from taking this program? Many of our open enrolment programs can be customized for your team and delivered exclusively to your organization. Find out more about our custom programs by contacting us today at 204-946-0232 or via email at

Contact us

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James W. Burns Executive Education Centre
2nd floor
177 Lombard Avenue
Winnipeg, Manitoba  R3B 0W5