Digital Content Marketing: Strategy & Planning

This content strategy and planning program will provide structure and meaning to your content creation and deployment. No more random posts with mixed results. You'll learn how to design a scalable process for engineering and deploying content to reach your target audience and turn them from suspects to prospects to clients.

Benefits

Through this program, you will learn to:

• Build a content management framework to achieve meaningful results
• Map your content strategy to your buyer persona(s) and their stage of the marketing funnel
• Build your content marketing team and organizational structure to meet your content management systems and workflow
• Master the art of high impact visualization to tell your brand story and engage your audience
• Create high quality content for multi-channel delivery, optimized for conversion
• Identify and analyze content performance against strategic KPI’s

Who should attend?

This program is designed for marketers and content planners who have a solid understanding of marketing fundamentals, tools and tactics, and are looking to build their content library and content marketing process for repeatable results.