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    Course length

    36 contact hours

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    Course fees

    Pricing subject to change without notice

Course details

Learning outcomes

Upon completion of this course, you should be able to:

  • apply the terminology used in all marketing activities that are used in real life marketing operations
  • understand the consumer and how to determine what services and products should be offered and at what price
  • understand how marketing shapes what an organization does and how it is positioned for future growth
  • understand how to include a comprehensive analysis of environmental factors to determine possible impacts on the organization and the delivery of its product or service
  • understand the tools available to assess and adjust the components of the marketing strategy before implementation occurs
  • learn about the tools available to communicate with customers via old and new media
  • understand the importance of social responsibility and ethics in marketing
  • complete a marketing plan with detailed description of the 4Ps, the environment and how the plan will be implemented and assessed

Schedule information


Part of the following program

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Contact us

Extended Education
185 Extended Education Complex
University of Manitoba (Fort Garry campus)
Winnipeg, MB R3T 2N2 Canada

Toll free: 1-888-216-7011