Graphic for Rod Senft Conference 2025

2025 Conference

Conference Presenters

Headshot of Dan Hursh

Dan Hursh - Chairman of James Richardson & Sons, Limited (JRSL)

Dan is Chairman of James Richardson & Sons, Limited (JRSL) and a member of the sixth generation of the Richardson Family.  Since moving back to Winnipeg 14 years ago, Dan’s involvement with JRSL has continued to increase.  He joined the JRSL Board of Directors in 2019, was appointed Vice-Chair in 2021, and was recently named Chairman this past April.  Founded in 1857, JRSL is a private family-owned and operated Canadian corporation in its 168th year of business.  Headquartered in Winnipeg, JRSL is involved in the international grain trade and agri-food business, energy, real estate, financial services and transportation.

Although born in Winnipeg, at a young age, Dan’s family moved to Calgary which served as his home base until he returned to Winnipeg in 2011 to take a job with True North Sports + Entertainment.  In addition to his role as Chairman of JRSL, Dan currently serves as Vice President & Chief Legal Officer for True North, where he oversees legal and business matters related to True North and its operations, including the Winnipeg Jets and the Manitoba Moose.

Prior to joining True North, Dan practiced law with a leading Canadian law firm in Calgary.  Dan earned a Bachelor of Arts in Political Science while playing four years of NCAA hockey at Princeton University and obtained his law degree from the University of Calgary.

Dan and his wife, Katie, are passionate and active members of the Winnipeg community.  Dan currently serves as Vice-Chair of Assiniboine Park Conservancy, as a Trustee of United Way Winnipeg, and as a member of the University of Manitoba’s President’s Advisory Council.  This commitment to the community is something that Dan and Katie hope to instill in their three young children, Audrey (8), Hannah (6) and Jack (4).

About Rod Senft

  • Rod Senft [BComm(Hons)/67, LLB/70] is an accomplished entrepreneur, investor, and philanthropist with a passion for family enterprise. He is the founding partner in three successful Canadian private equity firms – Tricor Pacific Capital, Founder’s Group of Food Companies, and Pender West Capital Partners – and has over five decades of experience in the industry.

    Rod obtained his Bachelor of Commerce and Bachelor of Law degrees from the University of Manitoba, which helped him establish a successful career. He is committed to supporting family businesses and the entrepreneurs of the future and has been a strong advocate for raising awareness about the importance of family enterprise within the Canadian economy.

    Beyond his work, Rod is also actively involved in philanthropic activities through the Senft Family Foundation. He has generously supported various initiatives and programs in Manitoba and Vancouver, empowering the next generation of entrepreneurs and business leaders.

  • Entrepreneur Rod Senft's portrait.

Past events

View past Senft workshop event agendas.

The 2024 conference themed Navigating Difficult Conversations in Family Business featured conference presenters including, Mark Dufresne, Estelle Metayer, and Lukas Neville.

Event photos

The 2023 conference themed Succession Planning in Family Enterprise-Align the Family and the Business will Follow, focused on the intricacies of succession planning.

Event photos

Conference partners