• portrait of assistant professor Rong Zeng. she has  a short bob and wears a grey blazer
  • Assistant Professor

    Business Administration Department
    Room 420 Drake Centre
    181 Freedman Crescent
    University of Manitoba (Fort Garry Campus)
    Winnipeg, Manitoba R3T 5V4

    T: 204-474-6566


Dr. Zeng joined the Asper School of Business in Fall 2018. She is interested in understanding impacts brought by mergers and acquisitions at the announcement and after the acquisition. The impacts involve stock market reaction, various performance, management practices, etc. Her works have been presented at various major conferences in her field and published in the Journal of World Business. She holds a Ph.D. in Management specializing in Strategy and Global Management from the University of Calgary.

Research Interests

  • Cross-Border Acquisitions
  • Integration Challenges
  • Emerging Market Firms
  • Ethics
  • Meta-Analysis

Teaching Interests

  • International Management
  • Strategy
  • Entrepreneurship