UM demographics and diversity
UM is committed to building a vibrant and inclusive community. Demographic data helps us better understand the diversity of our community and identify ways to ensure everyone can thrive.
Our purpose
The President’s Task Force on Equity, Diversity and Inclusion, established in 2020, marked a pivotal moment in UM’s efforts to advance equity across the institution. The Task Force put forward a series of recommendations to identify and address barriers and inequities experienced by students, staff and faculty, including a call to strengthen how the University collects diversity‑related data. With the implementation of the UM Demographic Census, all of the Task Force’s recommendations have now been implemented and moved forward.
Collecting demographic data helps UM better understand who we serve and is essential for identifying and addressing inequities. This information informs the development of targeted programs, services and policies that support our community and enables us to track progress toward the equity and inclusion goals we have set.
UM Demographic Census
The UM Demographic Census is a short demographic questionnaire for students, staff and faculty at the University of Manitoba. It consists of approximately 7 to 12 questions on your personal identities, such as Indigeneity, gender, racialized identities, religions and spiritualities, sexualities, and disabilities and chronic health conditions.
Who should participate
All UM students, staff and faculty – whether part-time or full-time – are encouraged to complete the census. Participation is, however, completely voluntary.
Privacy and confidentiality
All responses are private and confidential. Data will be accessed only for analytical purposes and reported in aggregate form. No personally identifiable information will be shared.
How to participate
To participate, click on the link below. Dual authentication will be required using your UMnetID or student ID with password.
Frequently asked questions
Do I have to participate?
No, you do not have to participate. Your participation is completely voluntary. In addition, each question includes a “prefer not to answer” option, which will allow you to refuse to answer any individual question you wish.
When you select “prefer not to answer”, your response will be recorded, your name will still be present in the data file, and you will have still participated (i.e., you will be counted). If you decide not to participate at all, your name will be missing from the data file (i.e., you will not be counted at all).
What happens if I decide not to participate?
If you decide not to participate, you will not be counted in the data file. You will not experience any direct negative consequences if you decline. Your participation is voluntary.
However, we encourage all UM community members to share their information because high participation increases data quality, and good quality data supports good decision-making. The more responses we receive, the more we’ll learn about our community.
If you are not comfortable sharing your personal information, you also have the option to enter the questionnaire and select “prefer not to answer” for any question you wish. When you select “prefer not to answer”, your response will be recorded, your name will still be present in the data file, and you will have still participated (i.e., you will be counted).
Why should I participate?
UM administrative data tells us who is present in our university community and holds us accountable for addressing systemic inequities and marginalization.
The collection and analysis of self-identification demographic data in pursuit of equity goals is also recommended by:
- The President’s Task Force on EDI (University of Manitoba)
- Scarborough Charter
- Statistics Canada
How will this information be used?
The use of this data will be guided by data justice principles that place data collection, governance, and analysis in the context of social practices, knowledge frameworks, and power relations.
Data justice aligns data collection with a human rights purpose, data governance frameworks that are rooted in respectful relationships, the recognition of Indigenous sovereignty, and the structural and systemic conditions that inform how we think about, collect, steward, and use data. Data justice advocates for data that identifies systemic inequities and supports actions to narrow gaps, and addresses potential harms caused to marginalized people.
These data will be used for evidence-based decision-making and internal and external reporting, including, for example Strategic Enrolment Management (SEM) and employment equity dashboards (see U of Toronto example)
Is it anonymous? Will anyone be able to identify me?
Students and employees must log-in to access the questions, so technically you will not be anonymous. However, the data will be treated as confidential information, and your privacy will be protected.
The data will be analyzed and reported in aggregate (i.e., at the group level). No individual data will be reported. There would need to be at least five other participants with the same characteristic(s) as you before we would report any information to guard against you being identified. Depending on the combination of characteristics, this minimum number may also be increased to further protect against indirect identification.
Where is this information stored and is it secure?
The data is securely stored within the University of Manitoba tenant of the Microsoft Cloud in Canada, under contract and in accordance with relevant privacy legislation (e.g., PIDEDA, FIPPA). The data is furthermore stored within its own Data Environment, separate from the rest of the UM Data Environments, where access is tightly controlled through custom security groups. The secured database includes additional column-level security controls that further restrict access to sensitive fields.
Who will have access to my personal data?
As long as you are an active UM student or employee, you will have access to your data and be able to change or remove it.
In addition, the database manager (IT administrator within the Centre for the Advancement of Teaching and Learning) and data analysts (Office of Institutional Analysis) will have access to your responses prior to aggregation (i.e., grouping). These individuals are trained in data security to ensure your data is kept confidential and your privacy is protected.
The data will be analyzed and reported in aggregate (i.e., at the group level). No individual data will be reported. There would need to be at least five other participants with the same characteristic(s) as you before we would report any information to guard against you being identified. Depending on the combination of characteristics, this minimum number may also be increased to further protect against indirect identification.
Can I change my answers later, or remove my personal data if I change my mind?
Yes, you can change your responses at any time by logging back into the questionnaire.
Yes, you can remove your personal data by accessing the application and selecting “delete my response”, the button to delete the previously submitted response. Note, if you have submitted as both student and staff this must be done for both roles.
If you are no longer an active UM student or employee, contact the UM Service Desk (srvdesk@umanitoba.ca) to request the removal of your information from the Socio-demographic data application.
Do I need to answer the questions twice if I’m both a UM student and employee?
Yes. You can switch between “student” and “staff” within the application to complete the questions for both student and employee roles.
If you wish to change or remove your student and employee responses, you also need to make these changes for both roles.
What happens if I change positions or have a break in my employment at UM? (for employees)
If you change positions at UM (but do not have a break in employment), you do not have to answer the questions again. Any data you have already provided will remain in the database.
However, if there is a break in your employment (i.e., a period of time when you are not an active UM employee), then you would need to answer the questions again once your UM employment resumes.
Still have questions?
If you have any further questions about this initiative, please contact the Office of Equity Transformation at equity@umanitoba.ca. Please note in subject line: “UM Demographic Census”.
UM Community Experiences Survey
Meeting the needs of the UM community requires a range of tools and multiple types of data.
The UM Community Experiences Survey was created to gather data on how students, staff and faculty feel about being part of the UM community, including:
- If they feel like they belong at UM
- If they enjoy being on campus
- If they’re satisfied with their academic or career progress
- If they think UM is honoring its commitments
The survey was conducted by the Office of Equity Transformation in Fall 2025, and will be administered every two years to measure changes in community experiences over time.
Findings from the 2025 UM Community Experiences Survey:
Participants:
A total of 2,071 members of the UM community participated.
👩🎓 48% Students
🧑💼 39% Staff
🎓 13% Faculty
Most survey participants identified as White (62%), women (66%), heterosexual (70.5%), and without disabilities (74%) or chronic health conditions (69%). More than one-third (36%) reported having caregiving responsibilities, including significant support roles.
In addition, 40% of the sample communicates in at least one language besides English. 10% identify as Indigenous and 34.5% identify as non-Indigenous racially marginalized. 17% identify with marginalized religions or spiritualities. 6% identify with marginalized genders, 20% identify with marginalized sexualities. More than one-quarter (26%) have disabilities and 31% have chronic health conditions.
What we heard:
The survey highlighted areas where UM actions are having a positive impact, including overall academic and professional satisfaction, as well as progress related to UM's equity and inclusion efforts.
-
84%
of student are satisfied with their degree or program progress
-
82%
of employees are satisfied with their career progress
-
82%
of employees participated in training and learning opportunities
Work must continue
The survey results also showed that systemically marginalized members of our community are still reporting less positive experiences, pointing to areas where continued and focused action is required.
While more than 80% of all survey respondents report high levels of belonging and inclusion, one-third (32%) also "feel like an outsider" within their home units.
The Office of Equity Transformation thanks everyone who participated in the survey. We hope to raise awareness of the survey’s importance and to grow participation when it is administered again in 2027.
More detailed results from the UM Community Experiences Survey will be shared with the UM community. Brief topic-specific reports are currently being developed, and a town hall will be held in the spring to share the findings and support community dialogue.