Market research analysts use data gathered about marketplace participants (customers, employers and competitors) and their responses to products and services. This information is used to improve market success (alis). They are employed by government departments, private companies, international organizations, marketing firms and business associations or may be self-employed (NOC).

Occupational profile


The educational requirements in this occupation may vary by position type and industry. Market Research Analyst positions may require a degree in marketing, business, behavioural or social sciences or mathematical and statistical sciences. Certification as a Certified Marketing Research Professional may be required (NOC). 

U of M Academic Calendar
The Academic Calendar & Catalogue outlines program admission and course requirements. Use the left menu to navigate to a specific faculty and program. To determine which degree path suits your unique occupational goals, speak with a Career Consultant. For support with course registration and academic issues, speak with an Academic Advisor.

Exploring Other Education Options

Information for foreign-trained professionals - Canadian Information Centre for International Credentials 

Labour market information

Labour market information informs users of supply and demand for specific occupations and sectors. It includes such things as salary and job outlook information. These resources support informed career decision making and job search efforts. 


Professional Associations
Professional associations organize events and directories, job postings, career and labour market information. Student membership opportunities are also available. This is a great way to learn and network. 

Directories, Industry Associations, and Sector Councils
These resources provide industry news, labour market information and a list of potential employers. Remember, there are usually multiple industries worth exploring. 

Job Boards
Search occupations of interest in the industry-specific job boards below to learn about skill requirements, employers, job duties and available jobs. You may also wish to search more general online job boards.