Market Research Analyst
Learn about this occupation – including typical duties, education required, salary and job outlook information, job boards and more.
Market research analysts use data gathered about marketplace participants (customers, employers and competitors) and their responses to products and services. This information is used to improve market success (alis). They are employed by government departments, private companies, international organizations, marketing firms and business associations or may be self-employed (NOC).
Find detailed information about the occupation, including typical duties and working conditions, in the links below:
- National Occupational Classification (NOC) - Canadian occupational descriptions
- OCCinfo by alis - Alberta-based occupational information
- O*NET Online - U.S. resource for occupational descriptions and information
- Market Research Analysts & Marketing Specialists
- Survey Researcher
- A Day in the Life of a Market Researcher - The Princeton Review
The educational requirements in this occupation may vary by position type and industry. Market Research Analyst positions may require a degree in marketing, business, behavioural or social sciences or mathematical and statistical sciences. Certification as a Certified Marketing Research Professional may be required (NOC).
U of M Academic Calendar
The Academic Calendar & Catalogue outlines program admission and course requirements. Use the left menu to navigate to a specific faculty and program. To determine which degree path suits your unique occupational goals, speak with a Career Consultant. For support with course registration and academic issues, speak with an Academic Advisor.
Exploring Other Education Options
Information for foreign-trained professionals - Canadian Information Centre for International Credentials
Labour market information
Labour market information informs users of supply and demand for specific occupations and sectors. It includes such things as salary and job outlook information. These resources support informed career decision making and job search efforts.
- Trend Analysis: Job Market Report (Winnipeg Region) - Gov. of Canada Job Bank
- Occupational Outlook Handbook (U.S.)
- Canada's Top 25 Jobs 2018 - Marketing & Public Relations Manager (#10) - Canadian Business magazine
- Robert Half's Creative & Marketing Salary Guide - request/download a copy
Professional associations organize events and directories, job postings, career and labour market information. Student membership opportunities are also available. This is a great way to learn and network.
- Marketing Research and Intelligence Association (MRIA)
- Canadian Research and Insights Council
- Canadian Marketing Association (CMA) - Insights Council
- Canadian Evaluation Society (CES)
- Insights Association (U.S.)
- American Marketing Association (AMA)
- Sales and Marketing Executives International
Directories, Industry Associations, and Sector Councils
These resources provide industry news, labour market information and a list of potential employers. Remember, there are usually multiple industries worth exploring.
- Market Research & Intelligence Association - corporate members directory
- Advertising Association of Winnipeg - member directory
- Blue Book: Market Research Services Directory (international) - search by region or business type
- Canadian Marketing Association - corporate members
- Insights Association - Company Member Directory
- Association for Consumer Research (U.S)
Search occupations of interest in the industry-specific job boards below to learn about skill requirements, employers, job duties and available jobs. You may also wish to search more general online job boards.
External resources that will provide you with additional information about the occupation, areas of work and opportunities to build experience: