Department of Study: Marketing
Year Entered Into Program: Fall 2024
Faculty Supervisor: Dr. Namita Bhatnagar
Overview: My research focuses on diversity, inclusion, and equality within the marketing domain. I am particularly interested in examining how marginalized and underrepresented groups—especially the LGBTQ+ community—are portrayed and engaged within the marketplace. My work explores inclusive marketing and advertising strategies that not only resonate with these communities but also contribute to creating a more diverse, equitable, and inclusive (DEI) marketplace.
Research Areas of Interest: DEI, Advertising, Branding, LGBTQ Marketing, Persuasion
Graduate Degrees: MSc in Management from Queen's University
Email Address: liuz16@myumanitoba.ca