• Professor Malcolm Smith's professional shoot. He wears a brownish grey blazer and a white shirt
  • Professor

    Marketing Department
    Room 674 Drake Centre
    181 Freedman Crescent
    University of Manitoba (Fort Garry Campus)
    Winnipeg, Manitoba R3T 5V4

    T: 204-474-9484
    F: 204-474-7545
    malcolm.smith@umanitoba.ca

Biography

Dr. Smith teaches courses in Fundamentals of Marketing, Consumer Behaviour and Marketing Research at the undergraduate and graduate level. Additionally, he has taught the capstone case course for students majoring in Marketing. The focus of his research is marketing to older adults, and in particular, age-related differences in memory for advertising. His research has been presented at numerous national and international conferences, and published in various texts and such journals as the Journal of Marketing, Journals of Gerontology: Psychological Sciences, Journal of Business Research, Psychology and Marketing, and Journal of Tourism Research. He has been a visiting professor at the L'viv Institute of Management (Ukraine), the University of Oregon, and at Thammasat University in Bangkok, Thailand. In the past, Dr. Smith held positions as the Associate Dean (Research and Graduate Research Program), Department Head, and Director of the International Student Exchange Program.

Dr. Smith received his B.Sc. (Hons.) and MBA from Queen's University and his Ph.D. from the University of Oregon.

Research Interests

Consumer behaviour, memory, marketing and aging.

Teaching Interests

Consumer behaviour, principles of marketing, marketing research.