Kaushik Bhattacharjee

  • Kaushik Bhattacharjee profile photo

  • Department of Study: Marketing

    Year Entered Into Program: Fall 2021

    Faculty Supervisor: Dr. Harsha Kamatham, Dr. Namita Bhatnagar

    Research Areas of Interest: Kaushik is a marketing professional with a strong foundation in quantitative research methods, behavioral studies and focuses on bridging consumer behavior and firm decision-making. His research interests span multichannel retailing, social media marketing, misinformation, generative AI, and public policy. He has presented his research work in prestigious marketing conferences such as American Marketing Conference (AMA). Passionate about understanding the evolving landscape of marketing, Kaushik has taught various courses, including consumer behavior, marketing fundamentals, and digital marketing. In recent years, he has developed a growing interest in consumer neuroscience and generative AI, with plans to pursue further research and teach these emerging fields in the future. Outside of work, Kaushik enjoys reading books, traveling, and watching a lot of sports.

    Graduate Degrees: MBA in Marketing from Xavier Institute of Management, India

    Conference Presentations: 

    1. Winter Conference, American Marketing Association, 2024
    2. Prairie Consumer Behavior Symposium, 2024
    3. Summer Conference, American Marketing Association, 2023
    4. Winter Conference, American Marketing Association, 2023
    5. Prairie Consumer Behavior Symposium, 2023
    6. Hickson Research Day, Asper School of Business, 2022

    Social Media: 

    LinkedIn: Kaushik Bhattacharjee 

    Website: https://www.dialm4marketing.com/

    Email Address: bhattac3@myumanitoba.ca