Assistant Professor
Business Administration Department
Room 402 Drake Centre
181 Freedman Crescent
University of Manitoba (Fort Garry Campus)
Winnipeg, Manitoba R3T 5V4
The University of Manitoba campuses are located on original lands of Anishinaabeg, Ininew, Anisininew, Dakota and Dene peoples, and on the National Homeland of the Red River Métis. More
University of Manitoba
Winnipeg, Manitoba Canada, R3T 2N2
Assistant Professor
Business Administration Department
Room 402 Drake Centre
181 Freedman Crescent
University of Manitoba (Fort Garry Campus)
Winnipeg, Manitoba R3T 5V4
Jie Yang is an Assistant Professor at the Asper School of Business at the University of Manitoba. He received his Ph.D. from the Schulich School of Business at York University. Dr. Yang’s research interests lie at the intersection of organization theory and strategy, specifically the ways socially constructed ideas, such as institutions, identities, and categories, affect firm and individual behaviors and how they react to those ideas. Dr. Yang’s research has been published in Journal of International Management and featured in Academy of Management Best Paper Proceedings. Before he joined Asper, Dr. Yang was an Assistant Professor of strategic management at SUNY Polytechnic Institute. Dr. Yang has taught Strategic Management and Entrepreneurship courses at SUNY and York University.
Yang, J., & Li, S. X. (2022). Bundle Up Before You Go: Toward a Bundle Approach to Product Categorization. Journal of Management, 01492063221094264.
Yang, J. (2018). Subnational Institutions and Location Choice of Emerging Market Firms. Journal of International Management. 24(4): 317-332.