Jie Yang

Jie Yang is an Assistant Professor at the Asper School of Business at the University of Manitoba. He received his Ph.D. from the Schulich School of Business at York University. Dr. Yang’s research interests lie at the intersection of organization theory and strategy, specifically the ways socially constructed ideas, such as institutions, identities, and categories, affect firm and individual behaviors and how they react to those ideas. Dr. Yang’s research has been published in Journal of International Management and featured in Academy of Management Best Paper Proceedings. Before he joined Asper, Dr. Yang was an Assistant Professor of strategic management at SUNY Polytechnic Institute. Dr. Yang has taught Strategic Management and Entrepreneurship courses at SUNY and York University.  

• Product market competition 
• International management 
• Category and status 
• Social evaluation 

• Strategic Management 

Yang, J., & Li, S. X. (2022). Bundle Up Before You Go: Toward a Bundle Approach to Product Categorization. Journal of Management, 01492063221094264.

Yang, J. (2018). Subnational Institutions and Location Choice of Emerging Market Firms. Journal of International Management. 24(4): 317-332.