• Assistant Professor

    Business Administration Department
    Room 422 Drake Centre
    181 Freedman Crescent
    University of Manitoba (Fort Garry Campus)
    Winnipeg, Manitoba R3T 5V4



Jae Yun Kim is an Assistant Professor (Richard Morantz and Sheree Walder Morantz Professorship in Business Ethics) at the I.H. Asper School of Business of the University of Manitoba. He received his Ph.D. in Management and Organizations from Duke University. He investigates the organizational and social consequences of individual and societal motivations. Specifically, his primary research stream examines how popular cultural beliefs, such as ideas about self-improvement (e.g., empowerment messages, advice to pursue one's passion), shape people’s understandings of and behaviors toward organizational and social issues, including responsibility for inequality, poor worker treatment, and unfair career outcomes.

Research Interests

  • Research Interests
  • Self-help/self-improvement advice
  • Justice 
  • Ethics
  • Diversity


Kim, J. Y., Campbell, T. H., Shepherd, S., & Kay, A. C. Understanding Contemporary Forms of Exploitation: Attributions of Passion Serve to Legitimize the Poor Treatment of Workers. (2020). Journal of Personality and Social Psychology.
            *2020 Almetric Top 100

Kim, J. Y., Fitzsimons, G. M., & Kay, A. C. Lean In Messages Increase Attributions of Women’s Responsibility for Gender Inequality. (2018). Journal of Personality and Social Psychology.