• portrait of Hee Mok Park
  • Assistant Professor/ F. Ross Johnson Fellow

    Marketing Department
    Room 454 Drake Centre
    181 Freedman Crescent
    University of Manitoba (Fort Garry Campus)
    Winnipeg, Manitoba R3T 5V4

    T: 204-474-9324
    F: 204-474-7545
    hee.park@umanitoba.ca

Biography

Dr. Park builds econometric models to solve challenging and practically important marketing problems. He is particularly interested in measuring how people’s consumption behaviors are influenced by other consumers through digital and social media. His most recent work was published at Marketing Science and his research has been cited in business media such as the Wall Street Journal.

Dr. Park received his Ph.D. (Marketing) from the University of Michigan at Ann Arbor. He has previously taught at the University of Connecticut. He has been at the University of Manitoba since 2021.

Research Interests

  • Models of Social Interaction and Peer Effects
  • Digital Marketing
  • Bayesian Econometrics

Teaching Interests

  • Marketing Analytics
  • Fundamentals of Marketing
  • Marketing Research