Xiumei Li

Dr. Xiumei Li is an Assistant Professor of Entrepreneurship at the I.H. Asper School of Business, University of Manitoba. She received her Ph.D. in Strategic Management from Drexel University. Her research primarily examines how entrepreneurs mobilize resources and gain stakeholder support in uncertain and nascent markets, with a particular focus on entrepreneurial framing, cultural resources, and market meaning systems. Her broader research interests include the social and institutional dynamics shaping entrepreneurship and emerging market phenomena. Her research has been published in leading entrepreneurship and management journals, including the Journal of Business Venturing and Journal of Management Studies, and has been recognized through inclusion in the Academy of Management Best Paper Proceedings. She is also a recipient of Social Sciences and Humanitites Research Council of Canada (SSHRC) Insight Development Grants. Dr. Li currently serves on the Editorial Review Board of the Asia Pacific Journal of Management.

Tong, D., Li, X., & Park, H.D. (2026). A romantic penalty? Female entrepreneurship and relationship initiation in online dating. Journal of Business Venturing, 41(5), 106608.

Li, X., Lo, J., Harmon, D., & Narayanan, V. K. Entrepreneurial market leadership claims, cultural resonance, and investor evaluations in nascent markets: The Goldilocks effect. Journal of Management Studies. Published online Nov 2025.

Pan, L., Li, X., Chen, J., & Chen, T. (2020). Sounds novel or familiar? Entrepreneurs’ framing strategy in the venture capital market. Journal of Business Venturing, 35(2), 105930.

• SSHRC Insight Development Grant (Principal Investigator), 2024
• SSHRC Insight Development Grant (Co-Investigator), 2024
• Academy of Management Best Paper Proceedings, 2018, 2025
• Dr. John J. Clark Outstanding Ph.D. Research Paper Award, Drexel University, 2018

• Asia Pacific Journal of Management - Editorial Review Board Member (2024 - Present)
• SSHRC Insight Development Grant - Merit Review Comittee Member (2025)

In 2015, the United Nations identified 17 Sustainable Development Goals (SDGs) as a shared framework to address urgent global challenges, from poverty reduction to environmental sustainability. This scholar’s research advances knowledge and contributes to impact in the following SDG(s):