• portrait of professor Sandeep wearing a dark blue polo shirt. He is smiling.
  • Department Head
    Assistant Professor
    F. Ross Johnson Fellow

    Marketing Department
    Room 662 Drake Centre
    181 Freedman Crescent
    University of Manitoba (Fort Garry Campus)
    Winnipeg, Manitoba R3T 5V4

    T: (204) 474-8878
    F: 204-474-7545


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Sandeep Arora is an Assistant Professor in the Asper School of Business's Marketing Department at the University of Manitoba. Before joining academia, Sandeep held various managerial positions in ICICI Bank and GE Capital. His eight years of experience in the Indian financial services industry sparked his interest in marketing strategy. He is particularly interested in studying the challenges and opportunities offered by emerging technologies. His work has been published in premier marketing journals such as Journal of Marketing and Journal of the Academy of Marketing Science.

Sandeep has a bachelor's degree in Engineering from the Technological Institute of Textile and Sciences, and a master's degree in Business Administration from Management Development Institute, India. He received his Ph.D. in marketing from the McCombs School of Business at the University of Texas at Austin.

Research Interests

  • Marketing Strategy
  • Marketing Organization
  • Marketing Technology

Teaching Interests

  • Marketing Analytics
  • Marketing Strategy
  • Marketing Technology
  • Marketing Innovation

Selected Publications

Gautham G Vadakkepatt, Sandeep Arora, Kelly Martin, and Neeru Paharia (Forthcoming), “Shedding Light on the Dark Side of Firm Lobbying: A Customer Perspective,Journal of Marketing

Arora, Sandeep, Frenkel ter Hofstede, and Vijay Mahajan (2017), “The Implications of Offering Free Versions for the Performance of Paid Mobile Apps,” Journal of Marketing, 81(6), 62–78.
Kashmiri, Saim, Cameron Duncan Nicol, and Sandeep Arora (2017), “Me, Myself, and I: Influence of CEO Narcissism on Firms’ Innovation Strategy and the Likelihood of Product-Harm Crises,” Journal of the Academy of Marketing Science, 45(5), 633–56.