• portrait of professor Sandeep wearing a dark blue polo shirt. He is smiling.
  • Department Head
    Associate Professor
    F. Ross Johnson Professor of Marketing

    Marketing Department
    Room 450 Drake Centre
    181 Freedman Crescent
    University of Manitoba (Fort Garry Campus)
    Winnipeg, Manitoba R3T 5V4

    T: (204) 474-8878


    Google scholar


Sandeep Arora is an Associate Professor and Department Head in the Asper School of Business's Marketing Department. Before joining academia, Dr. Arora held various managerial positions in ICICI Bank and GE Capital. His corporate experience sparked his interest in marketing strategy, specifically the marketing challenges and opportunities offered by emerging technologies. He is also interested in understanding how processes, leaders, and stakeholders engage with the marketing organization and what this engagement implies for firms and for society. His work has been published in premier marketing journals such as the Journal of Marketing and the Journal of the Academy of Marketing Science.

Dr. Arora has a bachelor's degree in Engineering from the Technological Institute of Textile and Sciences, and a master's degree in Business Administration from the Management Development Institute, India. He received his Ph.D. in marketing from the McCombs School of Business at the University of Texas at Austin.

Research Interests

  • Marketing Strategy
  • Marketing Organization
  • Marketing Technology

Teaching Interests

  • Marketing Analytics
  • Marketing Strategy
  • Marketing Technology
  • Marketing Innovation

Selected Publications

Gautham G Vadakkepatt, Sandeep Arora, Kelly Martin, and Neeru Paharia (2022), “Shedding Light on the Dark Side of Firm Lobbying: A Customer Perspective,” Journal of Marketing, 86(3), 79–97.

Arora, Sandeep, Frenkel ter Hofstede, and Vijay Mahajan (2017), “The Implications of Offering Free Versions for the Performance of Paid Mobile Apps,” Journal of Marketing, 81(6), 62–78.
Kashmiri, Saim, Cameron Duncan Nicol, and Sandeep Arora (2017), “Me, Myself, and I: Influence of CEO Narcissism on Firms’ Innovation Strategy and the Likelihood of Product-Harm Crises,” Journal of the Academy of Marketing Science, 45(5), 633–56.