Brianna Barker Caza, Kelley J. Main and Anastasia Stuart-Edwards, “Jack of all trades, master of none? Exploring factors that influence responses to white collar professionals with multiple jobs.”, (manuscript in press at Academy of Management Discoveries). https://doi.org/10.5465/amd.2020.0109
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Lavoie, Raymond and Kelley J. Main, “Optimizing product trials by eliciting flow states: the enabling roles of curiosity, openness and information valence", European Journal of Marketing, Vol. 56 No. 13, pp. 50-77.
Raymond Lavoie, Anastasia Stuart-Edwards and Kelley Main, “Flow Theory: Advancing the two-dimensional conceptualization” (2022), Motivation and Emotion, 46(1) 38-58. doi:10.1007/s11031-021-09911-4
Sara Penner and Kelley J. Main (2021) “In memoriam fundraising: An empirical exploration of donor motivations”, Social Business. doi:10.1362/204440821X16206324311204
Lavoie, Raymond, Kelley J. Main, JoAndrea Hoegg and Wenxia Guo (2021), “Employee reactions to pre-service tips and compliments”, Journal of Service Research, 24(3), 421-434. doi:10.1177/1094670520960231
Lavoie, Raymond, Main, Kelley J., King, Corey and King, Danielle (2021), "Virtual experience, real consequences: The potential negative emotional consequences of virtual reality gameplay", Virtual Reality, 25, 69-81. One-year impact factor (IF): 3.63.
El-Hazzouri, Mohammed, Carvahlo, Sergio and Main, Kelley J. (2021), “Dissociative threat: Underperforming to distance the self from undesirable groups”, European Journal of Marketing, 55(3), 814-839.
Guo, Wenxia and Main, Kelley J. (2021), “She shares, but he does not: Gender differences in the sharing of charity-related content on social networking sites”, Canadian Journal of Administrative Sciences, 38(1), 5-16. IF: 0.75.
El-Hazzouri, Mohammed, Main, Kelley J. and Shabgard, Donya (2020), “Reminders of the sun affect men's preferences for luxury products”, Journal of Business Research Special Issue on Evolutionary Consumption, 120, 551-560. IF: 2.51.
Main, Kelley J. and Darke, Peter R. (2020), “Crying wolf or ever-vigilant?: Do wide-ranging product warnings increase or decrease sensitivity to other product warnings?”, Journal of Public Policy and Marketing, 39(1), 62–75. IF: 2.79.
Main, Kelley J., Aghakhani, Hamed, Labroo, Aparna and Greidanus, Nathan (2020) “Change it up: Inactivity, and repetitive activity, reduce creative thinking”, Journal of Creative Behavior, 54(2), 395–406. IF: 1.62.
Main, Kelley J., Guo, Wenxia and White, Katherine (2019), “Sensitivity to ulterior motives: The moderating role of agent vs. consumer identity”, Journal of Retailing, 95(3), 63-75. IF: 4.5.
Bullard, Olya, Penner, Sara and Main, Kelley J. (2019), “Why things change or how they remain stable: Can implicit theory influence construal level?”, Journal of Consumer Psychology, 29(4), 662-670. FT-List Journal, IF: 2.96.
Lavoie, Raymond and Main, Kelley J. (2019), “Consumer microflow experiences”, Psychology and Marketing, 36, 1133–1142. IF: 2.38.
Lavoie, Raymond and Main, Kelley J. (2019), “When losing money and time is enjoyable: The paradoxical role of flow in gambling", Journal of Gambling Issues, 41, 53-72. IF: 061.
El-Hazzouri, Mohammed, Main, Kelley J. and Sinclair, Lisa (2019), “Out of the closet: When moral identity and Protestant work ethic improve attitudes toward advertising featuring same-sex models”, Journal of Advertising, 48(2), 181-196. IF: 2.9.
Aghakhani, Hamed, Akhgari, Mehdi and Main, Kelley J. (2019), “When does money priming affect helping behavior?”, Australasian Marketing Journal, 27(1), 32-40. IF: 1.1.
Aghakhani, Hamed and Main, Kelley J. (2019), “Can two negatives make a positive? Social exclusion prevents carryover effects from deceptive advertising”, Journal of Retailing and Customer Services, 47(March), 206-214. IF: 2.9.