• Assistant Professor / F. Ross Johnson Fellow

    Marketing Department
    Room 494 Drake Centre
    181 Freedman Crescent
    University of Manitoba (Fort Garry Campus)
    Winnipeg, Manitoba R3T 5V4

    T: 204-272-6385
    F: 204-474-7545
    harsha.kamatham@umanitoba.ca

Biography

Dr. Kamatham received a B.Tech. (Mechanical Engineering) from the REC Calicut India, an M.B.A. (Marketing) from the IIT Madras India, and a Ph.D. (Management Science) from the University of Texas at Dallas. Before joining academia, Harsha worked for over 9 years in the industry as an sales and marketing analyst for large corporations in India and the United States.

Dr. Kamatham works on interesting marketing problems using econometric methods. He studies consumption choices and the role played by variety-seeking and satiation. He is also interested in studying donations in online environment. His most recent work was published at Journal of Business Research.

Research Interests

Discrete Choice Models, Scanner data analysis – consumer promotions, Online Ratings, Advertising, Online Fundraising and Pro-social Behavior.

Teaching Interests

  • Marketing Research
  • Digital Marketing