Harsha Kamatham

Dr. Kamatham uses econometric methods to study interesting marketing problems focusing on consumer and firm decision-making. His research interests are in the areas of multichannel retailing, digital marketing, social media marketing and public policy. His most recent work was published at Journal of Business Research.

Dr. Kamatham is passionate about teaching and his interests lie in the intersection of quantitative methodologies and their practical applications in marketing, including areas such as social media, digital marketing analytics and marketing research.

Dr. Kamatham has a Ph.D. in Management Science (Marketing) from Naveen Jindal School of Business, The University of Texas at Dallas, TX. 

• Substantive: Digital marketing, multichannel marketing, retailing, consumer choices, marketing and public policy.
• Methodological: Applied econometrics, quasi-experimental methods, discrete-choice models.
• Methodological: Applied econometrics, quasi-experimental methods, discrete-choice models.

• Marketing Research
• Digital Marketing

Janakiraman, R., Kamatham, H., Feurer, S., Rishika, R., Phogaat, B., & Girju, M. (2024). EXPRESS: Spring Forward = Fall Back? the Effect of Daylight Saving Time Change on Consumers’ Unhealthy Behaviour. Journal of Marketing
*Media mentions