Our Visual Identity

The University of Manitoba Visual Identity Guide offers a toolkit comprised of key elements which, when applied consistently, present a unified and distinctive identity for the University of Manitoba. These key elements include:

• Signature
• Colour
• Typography
• Photography
• The University of Manitoba Brand
• Stationery
• Templates 

 Download Visual Identity Guidelines

VI Guidelines
(.PDF, 7.64MB)

The guidelines were updated in the spring of 2018 with a strong focus on accessibility. Throughout the Visual Identity Guidelines document, notes on meeting accessibility guidelines within marketing and communications materials are denoted with an eye icon.  

The graphic standards outlined within the guide are governed by the university’s Visual Identity Policy and have been developed to ensure that the university brand is effectively represented to our external audiences. Please consult us early in the development process if there are questions or concerns on how to apply the guidelines for your particular project.

A number of resources are available for download, including logos and the University of Manitoba Power Point template. If you can’t find what you are looking for, or if you have any questions, please contact us at:

Marketing Communications Office
University of Manitoba