How is the University of Manitoba using social media?
The University of Manitoba integrates social media into its overall marketing and communications strategy and has achieved success using popular platforms: Facebook, Twitter, Instagram, LinkedIn and YouTube. Other units on campus are also engaging in social media and you can find them using the Social Media Directory.
We have also launched UM Today as our main source of news content and have developed mobile apps that allow students, staff, faculty and friends of the U of M to connect with our news, events, and resources.
Guidelines for Starting Your Own Channel
Contact Your Client Relations Coordinator: Your first step should be to identify and contact the Client Relations Coordinator (CRC) for your area. The CRC will help you with your social media plan, share resources with you, and introduce you to the Web and New Media team. If there is no CRC for your area, contact the Marketing Communications Office's general line at 204-474-8346.
Identify Your Goals: What do you want to accomplish with your social media initiatives? More engagement with your community? Increased awareness of your events? Feedback on programs? Understanding what you're trying to actually do with your social media presence will help you choose the right tools, and help you measure your success.
Build a strategy: Integrate your social media objectives into your overall marketing and communications strategy. Discern how social media will aid in the overall strategy.
Identify Your Tools: Once you know what you want to accomplish, the next step is finding the right social media tools to achieve those goals. Facebook, Twitter, LinkedIn, YouTube, Pinterest, all have different strengths and weaknesses.
Identify a Social Media coordinator in your unit: It's easy to start up a Facebook page or Twitter account, the real work comes after. It's extremely important to identify someone in your unit who will be responsible for updating and monitoring your social media presence. A back-up person should also be identified for when the principal person is away.
Create your channel, name it appropriately: Because your social media presence will represent the University of Manitoba, it is important to follow our visual identity guidelines when creating your channel. Please check here for our Visual Identity Guidelines. Also, choose a name that identifies your unit and its association with the University of Manitoba. Check out our Naming Guidelines below.
Grow your channel: Start to populate your channel with appropriate content. Learn how to best display and offer that content. See what others are doing. Spend a week or so growing your channel and getting used to it before launch.
Launch: Time to alert the community that you have your new social media channel. Post a web button that links to your new social media site on your homepage, send an email alert to your email lists, start talking about it to your peers, link to the University of Manitoba’s main social media channels so we can help spread the word.
Tweak: As your social media channel starts to grow and interaction increases, you’ll probably get some feedback on what people like and don’t like. Adjust your channel accordingly. The great thing about social media is that it’s easy to tweak on the fly.
Facebook: University of Manitoba [unit name], e.g. University of Manitoba Graduate Studies.
Twitter: UM[unit name], e.g. UM_Medicine
YouTube: UManitoba_[unit name] or UM_[unit name]
Event Hashtags: #UM[event], e.g. #UMVisionary or #UMConvocation
Guidelines for Posting Content on University of Manitoba Social Media Channels
Social Media Overall Best Practices
Moderating Comments on University of Manitoba Social Media Channels
Account administrators reserve the right to review all comments and posted materials and remove comments or materials that do not meet the following guidelines if necessary.
Web Standards, Governance and Copyright Guidelines Links
The Marketing Communications Office team should be notified if you have established, or plan to establish, a social media presence that represents the University of Manitoba. Please contact MCO’s Web and New Media Manager at Michael.Marshall@umanitoba.ca.