Specialization in Marketing

Overview
The Marketing concentration in the Management Ph.D. program at The University of Manitoba is designed for individuals who are planning careers in university teaching and research. The Ph.D. program offers some distinctive advantages over other programs in North America. First, although certain core requirements must be taken, students have considerable latitude in choosing courses for their program. There is also an enthusiastic, research-oriented faculty committed to producing highly successful Ph.D. graduates. This commitment ensures that there are opportunities for students to get involved in research early in their studies.

Areas of concentration

• Consumer behaviour
• Promotion and sales management
• Channels
• International marketing
• Marketing strategy

Faculty currently supervising graduate students in this area are:

Dr. Namita Bhatnagar
Dr. Ed Bruning
Dr. Sergio Carvalho
Dr. Raj Manchanda
Dr. Subbu Sivaramakrishnan
Dr. Fang Wan

Course work
Course work is divided into four areas: required Asper School of Business courses taken by all Ph.D. students in the School, required and elective marketing courses, research methodology courses, and courses in a secondary area. Coursework will orient the student to the philosophy of research in management, provide knowledge in marketing and related disciplines, and train the student in specific research methodologies.

The Marketing stream requires 36 hours of course work. Students with graduate credits may be able to waive some of the core program requirements. The time frame for completion of course work is generally two to three years, depending on prior preparation.

These courses are structured in the following areas:

1. Doctoral seminar in management - 3 credit hours.
2. Marketing area courses - 12 credit hours, including a required Readings in Marketing course and a Seminar in Marketing course, plus two other courses chosen by the student.
3. Secondary area courses - 9 credit hours, to be taken in a theoretically related discipline such as psychology, sociology, economics, statistics (not a methods course), anthropology, or another area approved by the student's advisory committee.
4. Research methods - 6 credit hours in research methods approved by the student's advisory committee.
5. Research courses - 6 credit hours, including one course focusing on the writing of a theoretical paper and one course focusing on the writing of an empirical paper.