William Lazer, LL.D., June 1, 1987
William Lazer
B. Comm., M.B.A., Ph.D.

I have the honour to present William Lazer, B. Comm., M.B.A., Ph.D.

We are proud to honour today a man who has made a distinguished contribution to his profession, to the education of countless young people, to the community, and to national and international affairs.

Dr. Lazer was born in Estevan, Saskatchewan and spent his early years there. His family moved to Winnipeg, and he attended Aberdeen and Machray Junior High schools, and completed his High school at St. John's Tech. Following this, he served in the Royal Canadian Airforce.

He then entered The University of Manitoba and earned his first degree, a Bachelor of Commerce. He earned an M.B.A. from the University of Chicago, and his Ph.D. degree from Ohio State University. He has also been a post doctoral Fellow at Harvard University and M.I.T.

After receiving his M.B.A. Dr. Lazer returned to The University of Manitoba in 1951 as a faculty member in the School of Commerce, as it was then known. Shortly thereafter, he commenced his doctoral work while still teaching at The University of Manitoba. In 1955, he joined Michigan State University where he served with distinction for many years. He is the recipient of Michigan State University's highest honor, the Distinguished Faculty Award in recognition of outstanding contributions to the intellectual development of the University. He is currently the Eugene and Christine Lynn, Eminent Scholar in Business Administration at Florida Atlantic University.

Dr. Lazer has published ten books, and he has written over 140 articles and monographs for professional journals and business periodicals. His works have been published in countries around the globe. He is completing a book on The Changing Face of the American Market.

Among the scholastic honor societies which have awarded membership to Dr. Lazer are Beta Gamma Sigma (Business Honorary), Sigma Xi (Scientific Honorary), Phi Kappa Phi (General Scholastic Honourary), Alpha Iota Delta (Quantitative Methods), and Mu Kappa Tau (Marketing Honorary). His biographical listings include American Men of Science, Who's Who, Gale's Bibliography of Authors, Outstanding Educators of America, Community Leaders of America, and the Directory of British and American Writers. Dr. Lazer is a Past President of the American Marketing Association, and has served as Vice President for Education, Vice President for Global Marketing,
and on the Executive and Finance Committees.

Dr. Lazer has been a consultant and lecturer to such professional and industrial associations as: The College Entrance Examination Board, The American Institute of CPA's, American Management Association, Japan Marketing Association, and Japan Management Association. He is one of only two Honorary Advisors to the Japan Marketing Association and has lectured at scores of Universities and educational institutions throughout the world.

Dr. Lazer was a member of the Presidential Blue Ribbon Committee on Trade Negotiations under two U.S. Presidents and has served as Chairman of the Census Advisory Committee (Marketing). He was an advisor to the Office of the U.S. Price Commissioner on Inflation and to the White House Conference on the Industrial World of the 1990's. Dr. Lazer has worked with many major companies on a consulting and educational basis.

He was the initial Advisory Consulting Editor of the Wiley Marketing Series and has been a member of the editorial staff of several business journals. He is a past president of the Lansing Symphony Association and was awarded the key to the City of East Lansing for contributions to its cultural development.

Mr. Chancellor, it is my privilege, in the name of the Senate of The University of Manitoba, that you now confer on William Lazer the degree of Doctor of Laws, honoris causa.