Digital Marketing Analytics & Analysis
Information is NOT Power! We have access to limitless data and information that allows us to measure online behaviour and popularity in digital marketing. The challenge is not accessing the information, it’s identifying relevant data, analyzing it and then actually leveraging it to make informed strategic decisions. Thus, it’s what you do with the information that gives you the power!

Why This Program?

Digital marketing analytics and analysis looks at a combination of website analytics, marketing campaign measurements and social media metrics to draw meaningful interpretation and facilitate strategic decision making.

Through this program, you will:

  • Identify KPI’s based on organizational objectives
  • Adopt foundational skills of social listening including the creation of monitors and available social media metrics
  • Learn how to select and navigate different tools to collect and analyze online and offline data
  • Explore analytics methods and data visualization that can be used to convert social media and other digital data into marketing insights
  • Develop the skills to promote effective strategic decisions by learning to report on website visitors’ behaviour, engage in digital content testing, perform trend analysis and present and display digital data.

Who Should Attend?

This course is designed for managers and entrepreneurs with a solid understanding of integrated marketing concepts, basic data analysis as well as a basic understanding of existing social media platforms and who are seeking the tools needed to coordinate messaging and social media strategies to enhance brand awareness and engagement as part of their organization’s overall marketing strategy.


Details & Registration

DATE  November 26, 2019
TIME  8:30 AM - 4:30 PM
PROGRAM COST  $600 plus GST
Program fee includes continental breakfast,
morning
and afternoon coffee/tea and lunch
LOCATION  James W. Burns, Executive Education Centre

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Email us for More Information


Moderator

Christine Dubyts, President of Dubyts Communications Inc.
christine-dubytsChristine Dubyts is President of Dubyts Communications Inc., a full-service marketing and communications company offering consulting, graphic design, web design and new media marketing to companies and associations across Canada.

An experienced speaker, trainer and consultant, Christine's passion is discovering an attribute each client can own and helping them live it and communicate it with purpose.


Custom Program

Do you have 10 or more team members who would benefit from taking this program? Many of our Open Enrolment Courses can be customized for your team and delivered exclusively to your organization. Find out more about our Custom Programs or contact us today!


REGISTRATION

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Or contact us at ExecEdinfo@umanitoba.ca or 204-946-0232 to register today.


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UPCOMING COURSES

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COURSE MATERIALS
All course materials are included in the course fee. Course materials are provided in class. A reading may be emailed to the participant prior to the class.


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