Rules & Guidelines



The Stu Clark New Venture Championships: Undergraduate Edition is an exciting competition now open to all undergraduate students in North America!

Throughout this 2-day competition individually or as a team, students will compete in an Elevator Pitch, Logo Pitch and Business Plan Presentation for a generous prize purse!



1. Individual students qualify as a team entry
2. Teams can be anywhere from 1 – 5 students
3. This competition is for full time or part time undergraduate students enrolled in the academic year
4. Students must be enrolled in a post-secondary institution in North America
5. If the business is a joint venture, the competing student must be a significant contributing factor to the business and not just a spokesperson


1. Entries cannot duplicate or copy an already existing/recognized business or franchise
2. The competition requires students to participate in all three events: Business Plan Presentation, Elevator Pitch and Logo Pitch
3. Participants should dress is business or business casual attire
4. All teams must attest to all rules and guidelines
5. This document sets out guidelines to capture these goals and not every circumstance can be anticipated. The Competition Director reserves the right to disqualify or penalize any team that violates the rules, regulations or the spirit of the competition


Process for all applications:

1. Fill out the application via Startup Tree
2. Create 1 – 2 page executive summary
3. Submit an application form and executive summary via Startup Tree by Wednesday January 20, 2021 (11:59 PM CST)

Executive summaries should include:

  • 1 – 2 pages in length
  • PDF format
  • 1.5 spacing with 12 point font
  • Magnitude of the problem
  • Outline of the solution
  • Market validation
  • Financial projections
  • Scalability

Application and executive summaries are due via Startup Tree Wednesday January 20, 2021 (11:59 PM CST)

  • 15 minute presentation hard stop
  • 10 minute Q & A hard stop
  • 5 minute feedback
  • Only team members who present are able to participate in the Q & A portion
  • PowerPoint (prezzi, google drive etc) will already be loaded on the computer provided by the venue
  • Teams will be required to send their complete PowerPoint presentation by date TBD 4:30 PM
  • Props (prototypes, iPhone apps etc.) are allowed in the presentation
  • Teams may only videotape or record their own presentation
  • Only members who actively present are able to participate in the Q & A discussion


  • 1 minute pitch hard stop
  • 1.5 minute Q & A hard stop
  • No visual aids, cue cards or props are allowed

What is an elevator pitch? One presenter pitches their business venture in a concise but thorough and engaging way


  • 30 second pitch hard stop
  • 1 minute Q & A hard stop

Logos will be displayed on a poster board. Please ensure when sending in your logo the preferred files are vector files (.ai,.pdf,.eps) in CMYK or Pantone, or raster file (.tif,.pdf,.jpg,.png,.psd) at 20” wide at minimum 75 ppi in CMYK

What is a logo pitch? A logo pitch is where one presenter explains how their logo relates to their venture with their logo displayed on a poster board. Prior to the competition it is required for all teams to send in a high resolution logo.


Teams will be chosen and notified by Monday February 1, 2021 regarding their acceptance

Written business plans from all teams are due to by Monday March 3, 2021 (11:59 PM CST)


  • Received by Monday March 1, 2021 (11:59 PM CST)
  • Submitted in PDF format
  • Number all pages
  • Cover page to include venture name, student name(s) and University
  • Cannot be longer than 21 pages following these limitations below
  • 1 page – Cover Page
  • 1 page – Table of Contents
  • 1 – 2 pages – Executive Summary
  • Up to 10 pages – Main Report
  • Up to 6 pages – Appendices
  • 1 page – Citations


  • Executive Summary
    • Standalone overview of the business plan
  • Magnitude of the Problem
    • Is this a major problem
    • Is it local, national, or global
  • Outline of the Solution
    • Does the product solve the problem
    • Is the product protected (IP)
    • Status (proof of concept / prototype)
  • Market Validation / Competition
    • Is there a clear market need
    • Will customers pay a premium
    • Competitive landscape
  • Operational Plan
    • Actual intent to set-up operations
    • Viable plan to set up operations
    • Ongoing operational capability
  • Marketing & Distribution
    • Effective marketing strategy
    • Effective advertising strategy
    • Clear distribution channels / strategy
  • Management Team
    • Is team experienced and capable
    • Is the team able to overcome risks and changes
    • Proper board or advisory board (if possible)
  • Financial Viability / Scalability
    • Attractive revenue / expense margins
    • Realistic start-up costs
    • Scalable product or service
    • Financial projections / returns
    • No cash flow or balance sheet issues
    • Realistic funding / capital structure
    • Attractive investor returns
  • Others
    • Intellectual property
    • Timeline for implementation
    • Realistic
    • Professional
    • Convincing strategy


As this competition is open to the public, data or information discussed or divulged throughout the competition is considered information that can enter the public domain therefore teams requiring non-disclosure agreements (NDA’s) should not participate.

Any footage of the event will be used for marketing, PR and promotional materials.


All prize money is in Canadian dollars and will be distributed after the competition.