Assistant Professor
Business Administration Department
Room 420 Drake Centre
181 Freedman Crescent
University of Manitoba (Fort Garry Campus)
Winnipeg, Manitoba R3T 5V4
The University of Manitoba campuses are located on original lands of Anishinaabeg, Ininew, Anisininew, Dakota and Dene peoples, and on the National Homeland of the Red River Métis. More
University of Manitoba
Winnipeg, Manitoba Canada, R3T 2N2
Assistant Professor
Business Administration Department
Room 420 Drake Centre
181 Freedman Crescent
University of Manitoba (Fort Garry Campus)
Winnipeg, Manitoba R3T 5V4
Dr. Zeng joined the Asper School of Business as an Assistant Professor in Fall 2018. She received her PhD in Strategy and Global Management from the University of Calgary.
Her primary research interests lie at the intersection of strategy and global management, with a particular focus on integration challenges for MNEs and CSR challenges in international business. She is also interested in applying advanced meta-analytic techniques in exploring the impact of institutional variables in strategy research.
Her work has been published in the Journal of International Business Studies, Journal of World Business, Journal of International Financial Markets, Institutions & Money. Her research has been funded by Social Sciences and Humanities Research Council.
Zeng, R., Grøgaard, B.& Björkman, I. Navigating MNE control and coordination: A critical review and directions for future research. Journal of International Business Studies (2023).