The U.M.M.A Bulletin Board
Forget getting your foot in the door...
KICK THE DOOR DOWN by joining UMMA.. Now, like right now!
Membership for UMMA is now up for grabs! Sign up, add it to your resume, eat our food, and have some fun. We've got LOTS going on this year including but not limited to the Wine & Cheese, MIMC info, a trip to Queens University for QMAC, etc.
We've scheduled the first UMMA meeting for the 2011/2012 year for September 20 at 5:30pm in 104 Drake. We've got a special speaker, food, the UMMA Executive, and a truck load full of Karisma. Check out our Member Meetings or Events page for more details.
Welcome back to all new and returning students and staff
The 2011/2012 school year is back in full force and UMMA is geared up and ready to go! We're constantly updating the website with new looks, pages and features so stay tuned for upcoming news, events, and updates from your favourite student group.
Ps. To all the JETS fans out there and anyone who wants a little chunkle - read the post below from 2009 - and let the good times roll.. GO JETS GO!
Last words of wisdom (2009)...
It's been a another successful year for all of us at UMMA, with many new initiatives launched, and many events that our members came out to. Soon, an all-new executive team will be running things at UMMA, and it looks to be another exciting year coming up..
As your Director of Communications over the past year, I would like to leave you with an example of marketing in action, since that is what this club is all about... While this is more satirical in nature, it's still a worthwhile example to explore:
Recently, we've all heard in the news how the Phoenix Coyotes went into bankruptcy, and are likely to be moved to Hamilton or sold in some other fashion. Now...to all of us, a team that has lost hundreds of millions of dollars in a desert city suggests that nobody really cares about NHL hockey in Phoenix. I decided to mock this situation on all cylinders, initially creating a simplistic gag of the situation, but soon expanding that idea into a fake campaign to save the Phoenix Coyotes, utilizing a Facebook group, YouTube channel, and domain name.
Effectively, I lured people onto a fake website, making fun of the idea of keeping the team in Phoenix, and utilized this gag to promote my own properties. Worth it.
Marketing can be very effective in getting your message to your audience, and with a little bit of creativity and a sense of what is going on in your world, you may be able to hit one out of the park.
Best of luck to UMMA in 2009-10!
Permalink June 12, 2009