SALES & MARKETING MANAGER (0124)

Sales and marketing manager’s job duties differ depending on the size of the organization they work for. In general sales and marketing managers may be responsible for the profitability of products or services, customer retention, sales, sales forecasting, strategic planning, advertising/ promotion, market research/ customer needs assessment, media relations, event management, customer service, etc. (Adapted from alis).

Occupational Profile

Find detailed information about the occupation, including typical duties and working conditions, in the links below:

Education

Sales and Marketing Managers come from a wide variety of educational backgrounds. Some organizations prefer to hire someone who has post-secondary education related to business, plus several years of related experience. Experience may include customer service, social media, event planning, branding, etc. Some organizations require their marketing and sales managers to have post-secondary education related to the type of product or service that they offer. (Alberta Learning Information Service).

U of M Academic Calendar

The Academic Calendar & Catalogue outlines program admission and course requirements. Use the left menu to navigate to a specific faculty and program. To determine which degree path suits your unique occupational goals, speak with a Career Consultant. For support with course registration and academic issues, speak with an Academic Advisor.

Faculty and Department Homepages
Visit the faculty and department homepage to learn about program application deadlines and processes, as well as additional in-house resources and opportunities.

Exploring Other Education Options

Canadian Information Centre for International Credentials - information for foreign-trained human resources professionals

Labour Market Information

Labour market information informs users of supply and demand for specific occupations and sectors. It includes such things as salary and job outlook information. These resources support informed career decision making and job search efforts.

Resources

Professional Associations
Professional associations organize events and directories, job postings, career and labour market information. Student membership opportunities are also available. This is a great way to learn and network.

Directories, Industry Associations, and Sector Councils
These resources provide industry news, labour market information and a list of potential employers. Remember, there are usually multiple industries worth exploring.

           Canadian Marketing Association

Job Boards
Search occupations of interest in the industry-specific job boards below to learn about skill requirements, employers, job duties and available jobs. You may also wish to search more general online job boards.

Other Links

External resources that will provide you with additional information about the occupation, areas of work and opportunities to build experience:

Date modified: August 14, 2018