Sales and marketing manager’s job duties differ depending on the size of the organization they work for. In general sales and marketing managers may be responsible for the profitability of products or services, customer retention, sales, sales forecasting, strategic planning, advertising/ promotion, market research/ customer needs assessment, media relations, event management, customer service, etc. (Adapted from alis).
Find detailed information about the occupation, including typical duties and working conditions, in the links below:
Sales and Marketing Managers come from a wide variety of educational backgrounds. Some organizations prefer to hire someone who has post-secondary education related to business, plus several years of related experience. Experience may include customer service, social media, event planning, branding, etc. Some organizations require their marketing and sales managers to have post-secondary education related to the type of product or service that they offer. (Alberta Learning Information Service).
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External resources that will provide you with additional information about the occupation, areas of work and opportunities to build experience:
Date modified: August 14, 2018