Asper School of Business - Marketing
Asper School of Business

Program description

Have you ever thought about where the products you buy come from? Who determined the brand name? Who set the price? Why are they available on line as well at retail stores? A marketer made these decisions. Marketing involves learning about and understanding consumers, and then developing and implementing a plan that delivers products/services that meet the needs of those consumers. A marketing plan also involves setting the prices for the product/service, deciding where and how it will be sold and how it will be promoted. Students who take courses in this area soon discover that the exciting field of marketing encompasses much more than sales and advertising. They learn about marketing research, consumer behaviour, branding, international marketing, marketing of social issues, etc.


Program options

Degree options

B.Comm. (Hons.) Bachelor of Commerce Honours Marketing - 4 years
B.Comm. (Hons.) Bachelor of Commerce Honours Marketing (Co-op) - 4.33 years

Interesting courses and unique opportunities

Interesting courses

  • Consumer Behaviour
  • Sustainable Marketing
  • Branding
  • Social Marketing
  • Services Marketing
  • New Product Planning and Development

Co-op options
Asper Co-operative Education option

Exchange opportunities
Marketing in India (Travel/Study option)


Professional opportunities

Graduates with a major in Marketing have a wealth of career opportunities in both the for-profit and not-for-profit sectors. While some graduates seek employment in sales, others take positions with firms that deal in consumer goods, utilities, communications, insurance, retail chains, banks, garment manufacturing, agricultural products, and high tech among many others. Some students go on to graduate school to pursue an MBA, M.Sc., or Ph.D.


Admission requirements

Visit the Asper School of Business Direct Entry (high school applicants) or Advanced Entry (post-secondary applicants) application for admission page to learn more about admission requirements, application dates and how to apply.


What is unique about this program at the U of M?

Students who study marketing will be taught by excellent professors - many Asper Marketing professors have won teaching awards. Our full-time professors are also active researchers and have national research grants, publish articles in the top journals of their field and are authors of textbooks. Many courses require students to apply their knowledge by means of practical projects which are conducted for “real-world” clients. Student groups such as the University of Manitoba Marketing Association (UMMA) provide a forum for networking and have marketing practitioners as guest speakers at their meetings. Students are also eligible to take some courses abroad. In the past, our students have taken “International Marketing” in Israel and others have studied “Marketing in India” in Delhi.

Opened in January 2008, the Marketing Research Lab opened in the Asper School of Business. This innovative lab is fitted with 15 customized computer workstations to conduct computerized marketing simulations and electronic data capture directly from research participants, as well as non-computer-mediated activities. The room can be modified for other research-based activities, such as conducting in-depth interviews, focus group sessions and screening of advertisements.

The Associates are a unique group of business leaders who share their skills, expertise and passion for business with Asper students through guest lectures, networking and mentorships. This ensures Asper students have strong connections to the business community.


Important links

Asper School of Business
Marketing Department
Asper MBA