CM . . .
. Volume VIII Number 17 . . . . April 26, 2002
That is the question that must be answered positively before the "dream machine" gets to work. This film follows Edmonton singer Roberta Michele from the day after she signs a recording contract with Sony Music Canada to the evening of her first live concert as the opening act for Amanda Marshall.
The two years between these events give ample fodder to demonstrate both the numerous activities that are required to shape a star and the changes that a person undergoes to become one. Roberta, whose talent is remarkable and enviable, has taken her career seriously from a young age, with talent contests, voice lessons and even a stage name. In order to make her a recording star, however, required input from a number of professionals: producers, managers, even an Art Director. The visual portion of her career is given great importance, given that they want her look to match her style. As the A.D. said, an album cover should give an indication about the contents, "like cornflakes and a red rooster on the outside of a cereal package."
Aspiring singer-songwriters will enjoy Roberta's journey and transformation and will appreciate the many decisions and backstage view of her career decisions. Roberta's CD is now available, and students can catch up with her career on her website: http://www.robertamichele.com. The many aspects of the business are interesting, and even casual listeners of the radio will be astounded at the decisions made about listening tastes, marketing and sales.
Fraser is the Youth Services Librarian with Calgary Public Library.
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