The Gospel for Business

February 26th, 2013 · No Comments · Advisory, Asper School

University of Manitoba professor Bruno Dyck’s will launch his new book, Management and the Gospel: Luke’s Radical Message for the First and Twenty-First Centuries, tomorrow at McNally Robinson Booksellers in Winnipeg.

Date: Wednesday, February 27, 2013
Time: 7:00 PM
Location: The Atrium at McNally Robinson Booksellers - Grant Park Mall, Winnipeg

Dyck is a professor of business administration at the Asper School of Business and his book reveals how the Gospel of St. Luke – which includes an account of the life and ministry of Jesus of Nazareth – can help readers implement change in their own business. The book describes what management theory and practice looked like in the first century, examines what the Gospel of St. Luke says about management, and draws out key implications for today’s business managers.

Dyck says the book ultimately “challenges some common assumptions that have been with us for some time about whether modern management theory and practice are based on a biblical Judeo-Christian ethic.”

Along the way, his book demonstrates that management is a dominant theme in the gospel, argues that its message is consistently counter-cultural, and shows how Luke contains a four-phase ‘how to’ process model to help readers implement change. Readers will acquire a new way to understand the gospel as well as the moral foundations of contemporary management.

“For me, management is about people, and is thus – by definition – a moral activity,” says Dyck. “If we don’t understand how values influence our actions, we run the risk of unthinkingly adopting values we may not agree with. This book empowers people to manage in ways that are consistent with their own values while respecting and better understanding the values of others.”

Dyck has previously co-authored a management textbook and published research in leading scholarly journals on a variety of topics, including organizational change and learning, conventional and alternative approaches to management, and sustainability.



For more information please contact Judy Wilson, Director of Marketing and Communications, Asper School of Business, at 204-474-8960 (

Tags: ····