Trendsetter wins outreach award

November 22nd, 2012 · No Comments · News, News Release, Outreach, Staff


The recipient of the 2012 Dr. and Mrs. Ralph Campbell Outreach Award is Dr. Dean Kriellaars, an Associate Professor in the Department of Physical Therapy, School of Medical Rehabilitation in the Faculty of Medicine. Eight others were recognized for their outreach activities as well.

This honour is awarded to a University of Manitoba staff member who unquestionably demonstrates meritorious service in outreach activities. For well over a decade Dr. Kriellaars has traveled across Manitoba and Canada volunteering his time to share his knowledge about healthy lifestyles and physical literacy with health care professionals, coaches, trainers, and educators in association with organizations such as the RCMP, Sport for Life, and Physical and Health Education Canada.

Acting on his vision of enhancing people’s health and physicality, Dr. Kriellaars has pioneered new programs that have been adopted across the country. He created a novel informed decision making program for substance use in sport and health, which is the basis of a new professional development module for the Coaching Association of Canada. The RCMP, in their national drugs-and-sports program, also adopted this model, and the model is the foundation for a new 30-minute drug prevention video targeted for nationwide school use. He was also the first in the world to develop a program evaluation survey for assessing substance use and abuse in sports; it has been used for the past five years and it provides organizations such as Sport Manitoba with current and relative information about the behaviors of athletes related to substances, fitness practices, and nutrition.

Dr. Kriellaars regularly speaks to student bodies across the province and country about healthy living and substance abuse. In British Columbia he worked with the BC Sport Agency to combat their crisis of inactivity among youth and he continues to work with the agency to monitor and adapt the program. In Manitoba, he speaks to more than 25 at-risk sports teams and communities a year about the dangers of smokeless tobacco (“chew”), which he has identified as a growing problem in sport.

He also educates the educators: he speaks regularly with the Manitoba Physical Education Teachers Association, and he was a keynote speaker at both the Saskatchewan Physical Educators Association and presented twice at the Province of Alberta’s Perspective in Exercise, Health and Fitness Conference. He also leads workshops across the country for health care professionals, instructing them on the latest research findings on disease and injury prevention through proper activity and lifestyle practices.

He has worked with ParticipACTION, the national not-for-profit organization for enhancing physical literacy in youth. He was a primary contributor to a new “Passport for Life” physical literacy program for Physical and Health Education Canada. He has developed new tools for assessing physical literacy, termed PLAY – Physical Literacy Assessment Tools for Youth. Dr. Kriellaars piloted these tools in Manitoba but now they are making an impact on youth across Canada through the Sport for Life movement. Currently, he is working on a Public Health Agency of Canada initiative that will help prevent amateur sport injuries using a physical literacy approach.

It is suiting that a researcher so dedicated to healthy lifestyles and physical activity is himself so energetic. Not a week passes without Dr. Kriellaars sharing his knowledge so that communities can grow stronger and healthier. He habitually demonstrates a passion for enriching the ties between the University and Canadian communities and for that the University honours him, and thanks him for his trendsetting work.

In addition, nine other individuals are recognized this year for outreach projects and activities. They are:

Dr. Russel Field, Faculty of Kinesiology and Recreation Management
For his role as founder and director of the Canadian Sport Film Festival, which brings together the theatre of sport and the medium of film to tell unique, provocative and passionate human stories from around the world.
Through his commitment to engaging students and the community through film, he exposes students to the study of film and community members to the role that sports play in people’s lives.

Dr. Don Flaten, Faculty of Agricultural & Food Sciences
For his dedication and energy as a speaker, evaluator, facilitator and technical expert throughout his career and in particular in 2012.  Dr. Flaten’s outreach activities focused on nutrient management and water quality issues that helped producers, agronomists, public officials, policy makers and the general public understand the scientific principles and practices that will keep agricultural land productive while protecting water from pollution due to excessive nutrients.

Dr. Michael Freund, Faculty of Science

For establishing an outreach program for 11th grade high school students interested in science and energy research.  The program is now in its third year and students meet weekly as an after school science club.  This innovative program shares University resources with the community by bringing materials, infrastructure, and mentors to the high school for the students to perform research on site.

Dr. Richard Holley, Faculty of Agricultural & Food Sciences
For his continued work as an expert in the area of food safety.  Dr. Holley continues to educate consumers about the issue of food safety, and 2012 was a particularly busy year.  He was regularly interviewed by public agencies, journalists, international regulators, and Canadian government agencies.  Dr. Holley’s efforts to educate consumers about food safety have brought distinction to him and to the University of Manitoba

Ms. Tasha Hubbard,Faculty of Arts
For her significant contributions to the local community, particularly the cultural and Aboriginal communities.  Ms. Hubbard founded the Mamaweyas Cree Arts Collective, which brought together various Cree musicians, filmmakers and other artists for a performance and screening.  In addition, she has worked to support International Women’s Day and participates in the Mentoring Artists for Women’s Art organization.  Ms. Hubbard also speaks to community groups across Manitoba about the treaties between First Nations and the Crown as a member of the Speaker’s Bureau for the Manitoba Treaty Relations Commission.

Ms. Carla Loewen, Student Affairs
For her tireless work with the Promoting Aboriginal Community Together program; as Chair for the Elders and Traditional Teachers Gathering, and for being a lead promoter in the Indigenous Self-Declaration Campaign.  Through these initiatives, Ms. Loewen has increased access to existing programs of the University as well as shared with the community the resources of the University.

Ms. Susan Taylor, Student Affairs
For her role as a volunteer member of the United Nations Educational, Scientific and Cultural Organization (UNESCO) Canadian Commission’s Youth Advisory Group.  In this role, Ms. Taylor has dedicated her spare time to the advancement of, and full engagement in, this Youth Advisory Group.  Through her volunteer participation in a high profile organization like the United Nations, Ms. Taylor has been connecting appropriate activities offered by the Youth Advisory Group with curricular and co-curricular programs at the University of Manitoba.

Mr. Lewis St. George Stubbs, Libraries
For providing exemplary research assistance and service to the University, community and external researchers.  He is tenacious in locating source material and in deciphering challenging references to University of Manitoba publications and archival sources.  Through his dedicated efforts, and by sharing his extensive knowledge, he has helped appreciative local writers, researchers, students and genealogists benefit from the resources of the library and archives.

For more information contact Sean Moore, Marketing Communications Office, University of Manitoba, 204-474-7963 (

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