Marketing Major
Have you ever thought about where the products you buy come from? Who determined the brand name? Who set the price? Why are they available on line as well at retail stores?

A marketer made these decisions.

Marketing involves learning about and understanding consumers, and then developing and implementing a plan that delivers products/services that meet the needs of those consumers. Students who take courses in this area soon discover that the exciting field of marketing encompasses much more than sales and advertising. They learn about marketing research, consumer behaviour, branding, international marketing, marketing of social issues, etc.

What is unique about this program at the U of M?

Students who study marketing will be taught by excellent professors - many Asper Marketing professors have won teaching awards. Our full-time professors are also active researchers and have national research grants, publish articles in the top journals of their field and are authors of textbooks.

Many courses require students to apply their knowledge by means of practical projects which are conducted for “real-world” clients. Student groups such as the University of Manitoba Marketing Association (UMMA) provide a forum for networking and have marketing practitioners as guest speakers at their meetings. Students are also eligible to take some courses abroad. In the past, our students have taken “International Marketing” in Israel and others have studied “Marketing in India” in Delhi.

The Marketing Research Lab opened at the Asper School of Business in 2008. This innovative lab is fitted with 15 customized computer workstations to conduct computerized marketing simulations and electronic data capture directly from research participants, as well as non-computer-mediated activities. The room can be modified for other research-based activities, such as conducting in-depth interviews, focus group sessions and screening of advertisements.

Interesting Courses

  • Consumer Behaviour
  • Sustainable Marketing
  • Branding
  • Social Marketing
  • Services Marketing
  • New Product Planning and Development

Typical Careers

Graduates with a major in Marketing have a wealth of career opportunities in both the for-profit and not-for-profit sectors. While some graduates seek employment in sales, others take positions with firms that deal in consumer goods, utilities, communications, insurance, retail chains, banks, garment manufacturing, agricultural products, and high tech among many others. Some students go on to graduate school to pursue an MBA, M.Sc., or Ph.D.

Student Groups