PhD Specialization in Marketing
The Marketing concentration in the Management Ph.D. program at the University of Manitoba is designed for individuals who are planning careers in university teaching and research. The Ph.D. program offers some distinctive advantages over other programs in North America. First, although certain core requirements must be taken, students have considerable latitude in choosing courses for their program. There is also an enthusiastic, research-oriented faculty committed to producing highly successful Ph.D. graduates. This commitment ensures that there are opportunities for students to get involved in research early in their studies.

Areas of concentration

  • Consumer behaviour
  • Promotion and sales management
  • Channels
  • International marketing
  • Marketing strategy

Course work

This stream of the Ph.D. program requires a minimum of 12 credit hours of core course work:

  • MKT 7110 Doctoral Seminar in Marketing

  • MKT 7120 Doctoral Seminar in Buyer Behaviour

  • MKT 7080 Research Design and Methods

  • MKT 7100 Selected Topics in Marketing
  • PHDM 7140 Management Research Project 1
 (zero credit hours)
  • PHDM 7150 Management Research Project 2 (zero credit hours)

Other requirements, which may be satisfied in a previous degree (if not, must be completed in the PhD in Management), are:

  • 1 course in Philosophy of Science in Management
  • 3 courses in research methods/statistics
  • 2 minor/cognate courses (at least one of which must be completed outside the Asper School of Business)

Finally, students who do not hold an MBA or a B.Comm. (or equivalent) degree will be required to audit 1-3 business courses outside their core area in order to gain a breadth of knowledge in management.

Potential faculty supervisors in Marketing


Business Administration