Victor Cui
Victor Cui
Position Assistant Professor
Department Business Administration 
Office 422 Drake Centre
Phone (204)474-8058
Fax (204)474-7545

Research Bytes video »

Research Interests

Innovation Strategy, Big Data

Teaching Interest

Strategy, Innovation, Big Data Analytics


Victor Cui is an assistant professor in business strategy. He obtained his PhDs in business administration from the University of British Columbia and in engineering management from the City University of Hong Kong.

His research relies heavily on “big data” to document the interplay between collaboration and competition (e.g., transitioning from collaboration to competition, vice versa, or simultaneous collaboration and competition) among firms and individuals. His work has paid particular attention to what factors cause such interplays (e.g., collaborative portfolio between firms, team design, and compensation) and how to manage them in the innovation process. He has also studied international policies on intellectual property protection and corporate social responsibility.

His research has been published in leading management journals such as Strategic Management Journal, Journal of International Business Studies (JIBS), and Journal of Product Innovation Management. His works have won awards at the Academy of Management and the Administrative Sciences Association of Canada, and reached a wide audience via various media outlets such as Fortune. He is currently sitting on the editorial board of JIBS.   

His teaching interest is strategic management, technological innovation, and big data analytics. He has won the Golden Shovel Award at the Asper School of Business and Graduate Teaching Award at the University of British Columbia.

He is currently recruiting PhD/MSc students. Candidates with strong academic background in statistics, actuarial science, business, psychology, or sociology are encouraged to apply. Computer programming skills (with SAS, R, Stata, C, etc) are a plus.

Selected Publications

Cui, V., Yang, H., & Vertinsky, I., 2017, accepted, Attacking your partners: Strategic alliances and competition between partners in the product market. Strategic Management Journal.

Brander, J., Cui, V., & Vertinsky, I., 2017, China and intellectual property rights: A challenge to the rule of law. Journal of International Business Studies. DOI:10.1057/s41267-017-0087-7 

Li, Y., Cui, V., & Liu, H., 2017, Dyadic specific investments, absorptive capacity, and manufacturers’ market knowledge acquisition: Evidence from manufacturer–distributor dyads. Journal of Business Research. 78, 321-331

Zhang, F., Wang, Y., Li, D., & Cui, V., 2016, Configurations of innovations across domains: An organizational ambidexterity view. Journal of Product Innovation Management. DOI: 10.1111/jpim.12362

Cui, V., Ding, S., Liu, M, & Wu, Z., 2016, Revisiting the effect of family involvement on corporate social responsibility: A behavioral agency perspective. Journal of Business Ethics. DOI: 10.1007/s10551-016-3309-1

Wang, Y., Wang, N., Yang, Z., Jiang, L., & Cui, V., 2016, Managing relationships with power advantage buyers: The role of supplier initiated bonding tactics in long-term buyer-supplier collaborations. Journal of Business Research. 69 (12), 5587-5596

Cui, V., Vertinsky, I., Robinson, S., & Branzei, O. 2015, Trust in the workplace: The role of social interaction diversity in the community and in the workplace. Business & Society. DOI: 10.1177/0007650315611724

Yanadori, Y. & Cui, V., 2013. Creating incentives for innovation? The relationship between pay dispersion in R&D groups and firm innovation performance. 34 (12), 1502–1511. Strategic Management Journal.