Victor Cui
Victor Cui
Position Associate Professor
Department Business Administration 
Office 422 Drake Centre
Phone (204)474-8058
Fax (204)474-7545

Research Bytes video »

Research Interests

Innovation, Business Strategy, Machine Learning

Teaching Interests

Business Strategy, Innovation, Entrepreneurship, Big Data Analytics


Dr. Victor Cui is an Associate Professor in business strategy. He obtained his first PhD from the Faculty of Engineering of the City University of Hong Kong and second PhD from the Sauder School of Business at the University of British Columbia.

His research relies heavily on “big data” to document the interplay of collaboration and competition between and within firms. His work has paid particular attention to what factors cause such interplays and how to manage them in the innovation process. He has also studied international policies on intellectual property right protection and corporate social responsibility.

His research has been published in top-tier management journals such as Strategic Management Journal, Journal of International Business Studies (JIBS), and Journal of Product Innovation Management. His work has won best paper awards at the Academy of Management and the Administrative Sciences Association of Canada.  He is currently serving on the editorial board of JIBS.   

His teaching interest is strategic management, innovation and entrepreneurship, and big data analytics. He has won the Golden Shovel Award at the Asper School of Business and Graduate Teaching Award at the University of British Columbia.

His research has reached a wide audience via media outlets such as Fortune. He has been invited to give talks to startup-, established-, and multinational-companies in North America and Asia, such as Global Health, Standard Aero, Merck & Co. Seven Oaks General Hospital, Tsingtao Beer, and The Bank of Beijing.

He is currently recruiting PhD/MSc students. Candidates with strong academic background in statistics, actuarial science, computer science and engineering, business, psychology, or sociology are strongly encouraged to apply. Computer programming skills (with SAS, R, Stata, C, etc) and expertise in machine learning are a plus.

Major Publications

Cui, V., Yang, H., & Vertinsky, I., 2018Attacking your partners: Strategic alliances and competition between partners in the product market. Strategic Management Journal

Brander, J., Cui, V., & Vertinsky, I., 2017, China and intellectual property rights: A challenge to the rule of law. Journal of International Business Studies 

Yandori, Y. & Cui, V., 2013. Creating incentives for innovation? The relationship between pay dispersion in R&D groups and firm innovation performance. 34 (12), 1502-1511. Strategic Management Journal

Other Publications

Liu, H., Luo, J., Cui, V., 2018, The impact of internationalization on home country charitable donation: Evidence from Chinese firms. Management International Review

Cui, V., Vertinsky, I., Robinson, S., & Branzei, O. 2018, Trust in the workplace: The role of social interaction diversity in the community and in the workplace. Business & Society   

Li, Y., Cui, V., & Liu, H., 2017, Dyadic specific investments, absorptive capacity, and manufacturers’ market knowledge acquisition: Evidence from manufacturer–distributor dyads. Journal of Business Research

Zhang, F., Wang, Y., Li, D., & Cui, V., 2016, Configurations of innovations across domains: An organizational ambidexterity view. Journal of Product Innovation Management

Wang, Y., Wang, N., Yang, Z., Jiang, L., & Cui, V., 2016, Managing relationships with power advantage buyers: The role of supplier initiated bonding tactics in long-term buyer-supplier collaborations. 69 (12), 5587-5596. Journal of Business Research

Cui, V., Ding, S., Liu, M, & Wu, Z., 2016, Revisiting the effect of family involvement on corporate social responsibility: A behavioral agency perspective. Journal of Business Ethics