Sergio Carvalho

Position Associate Professor Department Marketing Office 662 Drake Centre Phone (204) 474-8878 Fax (204) 474-7545 Email carvalho@cc.umanitoba.ca

Areas of Research Interest: Identity and consumer behavior, pro-social behavior, health marketing, International Marketing, International Advertising, Cross-Cultural Consumer Behavior, Consumer Biased Behavior.

Areas of Teaching Interest: International Marketing, Cross-Cultural Consumer Behavior, Consumer Behavior, Marketing Research, Marketing Strategy, and Marketing Management.

Dr. Carvalho received his Ph.D. in Business/Marketing from Baruch College/The Graduate School of the City University of New York, his MBA in Finance from Northeastern University, and his BBA from the University of Fortaleza, Brazil. In addition, he completed two Post Graduate Diplomas – in International Business at the Ecole Supérieure de Commerce in France and in Finance at FGV-Fundacao Getulio Vargas in Brazil.

Dr. Carvalho has published and presented papers reflecting his research interests in the links between national identity and consumer behavior. He has presented his papers at the Conferences of the Academy of International Business, Association for Consumer Research, European Association for Consumer Research, Society for Consumer Psychology, and American Marketing Association. As a university instructor at both the graduate and undergraduate levels, Dr. Carvalho has taught courses in a range of marketing disciplines, focusing on consumer behavior, consumer research, and business strategy (international and domestic.) He has taught in the US, Taiwan, Hong Kong, Singapore, Israel and Brazil. His efforts as an instructor were recognized in Brazil with a "best professor" award in the Graduate School of the University of Fortaleza. He has also been nominated for the 2003 Presidential Excellence Award for Distinguished Teaching and received the 2004 Dean’s Distinguished Teaching Award both at Baruch College. In addition, he received the University of Manitoba-UMFA Merit Award for teaching for two consecutive years (2006 and 2007).