Reg Litz

Position Professor
Department Business Administration

In Memoriam: 1958-2013

Research Interest:

Entrepreneurship, small business, family business, business ethics.

Teaching Interest:

Entrepreneurship, small business, family business, business ethics.


Reg Litz specializes in entrepreneurship, that is, new, small and family business. He received his Ph.D. in strategic planning and policy from the University of Pittsburgh in 1997. His research focuses on small incumbent strategy, family enterprise, and business ethics. His work has been published in several leading outlets of entrepreneurial and family firm research including Entrepreneurship: Theory & Practice, Journal of Business Venturing and Journal of Small Business Management and Family Business Review. He teaches in new, small, and family business and has received several awards at both the university and faculty level.



Litz, R. & J. Pollack. (Accepted June 2012). “Interfirm rivalry between small hardware stores and “Big Box” retailers: Market commonality and product mix similarity as antecedents to competitive response.” Journal of Small Business Management.

Brundin, E., Litz, R. & von Schlippe, A. (2013). “Taking a hard look at soft issues in family business: Introduction to the special issue.” Journal of Family Business Management


Litz, R. A. (2013). “Leaving the godfather to follow God the father: successor generation conversion in a mob family.” Journal of Management, Spirituality & Religion, (ahead-of-print), 1-29.

Litz, R. & N. Turner. (2013). “Sins of the father's firm: Exploring responses to ethical dilemmas in family business.” Journal of Business Ethics. 113, 297-315.

Litz, R. A. “Hidden Champions of the 21st Century: Success Strategies of Unknown Market Leaders.” Family Business Review. 26, (1): 100-103. (Book Review).


Samu, S. Krishnan, P., and R. A. Litz. (2012) "Impact of brand-building activities and consumer brand equity on retailer brand communities." European Journal of Marketing. 46, (11), 1581-1601.

Litz, R., Pearson, A. & Litchfield, S. (2012). "Charting the future of family business research: Perspectives from the field." Family Business Review. XX(X): 1-17.

Litz, R. (2012). "Double role, double binds? Double bind theory and family business research." In A. Carsrud and M.  "Understanding Family Business: Unique Perspectives, Neglected Topics and Undiscovered Approaches". Heidelberg, Germany: Springer. Also cited as: International Studies in Entrepreneurship, 15: 115-132.


Litz, R. A., D. McStay, S. Janczak and C. Birmingham. (2010). “Kitty Hawk in the classroom: A simulation in creative and entrepreneurial behavior.” International Review of Entrepreneurship. 8, (4), 1-16.

Litz, R. A. (2010). “Jamming across the generations: Intergenerational creative collaboration in the Marsalis family.” Journal of Family Business Strategy. 1, (4), 185-199.

Funk, J, Wan, F. and Litz, R.A. (2010). “Windows of opportunity for a Canadian family business: An interview with Charles Loewen.” Journal of Applied Management and Entrepreneurship. 15, (2), 130-142.


Laplume, A., Sonpar, K. and Litz, R.A. (2008). “Stakeholder theory: A longitudinal review of a theory that moves us.” Journal of Management. 34, (6), 1152-1189.

Litz, R. and S. Samu. (2008). “Altruistic by association; Altruistic for advantage? Buying groups and small firm community involvement.” Nonprofit & Voluntary Sector Quarterly. 37, (4), 646-667.

Litz, R. A. (2008). “Two sides of a one-sided phenomenon: Conceptualizing the family business and business family as a Mobius Strip.” Family Business Review. 21, (3), 217-236.

Litz, R. A. and G. Rajaguru. (2008). “Does small store location matter? A test of three classic theories of retail location.” Journal of Small Business & Entrepreneurship. 21, (4), 477-492.