Writing with Impact: A Course for Business Leaders

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Leadership requires the ability to motivate, inspire, justify and clarify through writing that connects and compels. This course is customized to teach business leaders to write with purpose and impact, in a manner that will move readers to action. You will learn to approach writing with a new attitude, focusing on being direct and honest with – and relevant to –  your readers. Take your writing to the next level with these easy-to-adopt writing techniques.

Why This Program?

You will learn to be a more powerful communicator and develop the skill to create writing that is direct, exciting and compelling. This program provides the tools you need to communicate simply and effectively, as well as master techniques to manage the challenges of communicating in writing. Through this program, you will learn to:

  • Discover your authentic writing voice
  • Put your readers first
  • Make plain and direct writing exciting and compelling
  • Use mindfulness to banish writer’s block
  • The art (and heart) of persuasive writing
  • Break bad news boldly
  • Offense-proof your writing
  • Use storytelling to make a lasting impact

Who Should Attend?

This program is ideal for managers or executives who are in a leadership position and want to improve their writing skills.

Details & Registration

Future dates for this program to be announced.

Email us for More Information


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John Danakas, Executive Director,
Public Affairs, University of Manitoba

Now enjoying his third decade in the communications field, John Danakas has written in almost every imaginable medium and form, from journalism to public relations, fiction to fantasy. He has had seven books published, all for young readers, and earned numerous writing awards locally and nationally. More recently, when not managing public affairs for the University of Manitoba, he’s been enthusiastically teaching communications to higher education professionals. His passion is promoting the dynamic interplay between clear thinking and effective writing. Leadership skills, he believes, benefit from the principles of powerful writing.

Custom Program

Do you have 10 or more team members who would benefit from taking this program? Many of our Open Enrolment Courses can be customized for your team and delivered exclusively to your organization. Find out more about our Custom Programs or contact us today!



Or contact us at ExecEdinfo@umanitoba.ca or 204-946-0232 to register today.


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All course materials are included in the course fee. Course materials are provided in class. A reading may be emailed to the participant prior to the class.