Marketing

Introduction

The Marketing major involves planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services. Marketing affects almost every aspect of daily life, and it is something you are exposed to all the time. From deciding how to package a product (and what the product should be) to getting the product to market, marketers perform a wide variety of tasks. It has been said that there is something for everyone to do in marketing, so the Marketing major has a diverse group of students, from those who like to crunch numbers, to those who like to write, to those who would like to sell products directly.

Program Requirements

The Major consists of MKT 3220 *, MKT 3230 , MKT 4210 and 3 hours from MKT 3240 , MKT 3250 , MKT 3300 , MKT 3310 , MKT 3340 , MKT 3390 , MKTG 4270 or MKTG 4410 . In addition to the 12 credit hours required for the major, Marketing students may take up to an additional 12 credit hours from the above list.

*Marketing students are also required to take STAT 2000 as one of their electives since it is a prerequisite for MKT 3220.

Typical Careers

• marketing research
• sales management
• professional sales
• advertising management
• public relations
• purchasing
• retailing
• wholesaling
• physical distribution management