Community Outreach
The Marketing Department at the Asper School of Business actively engages in a variety of community outreach activities that serve Winnipeg and the broader Manitoba community.

Faculty Outreach

Many of our faculty members sit on various boards in a volunteer capacity. For example, Dr. Namita Bhatnagar is the Marketing expert for the board of the Immigrant Centre Manitoba Inc., which provides cutting-edge immigration and settlement services that are designed to fully assimilate immigrants within Manitoba into the broader Canadian society. Other faculty members are involved in the Winnipeg Chinese Cultural and Community Centre in different roles.

In addition to this, our faculty members also serve as consultants and share their expertise on various marketing issues. Dr. Raj Machanda is a consultant on social marketing and sustainability issues with interest groups from various sectors. He has most recently worked with the Aboriginal Inland Habitat Program Group (Fisheries) and the Rural Development Institute (Cattle Production and Livestock Management).

Student Outreach

Many professors in the department offer the services of students for consulting projects for various organizations. These consulting projects are an invaluable experience for the students who work on the projects and are a valuable service for the organizations that is provided free of charge.

In the MBA program, students in MKT 6080 have created marketing plans and conducted marketing research for the Canadian Museum of Human Rights, Winnipeg Pet Rescue Shelter and Imagineability.

At the undergraduate level, there are a number of classes that feature consulting projects. One example is MKT 3220 (Marketing Research). Students in this class gain firsthand experience in collecting data for a client and compile a report of their findings to the client.

Students have collected data for the Manitoba Opera, Momentum Dietary Solutions, the Winnipeg Symphony Orchestra, Winnipeg Jazz Orchestra, Cosmo’s Restaurant, Seven Oaks General Hospital, Seven Oaks Foundation, the Manitoba Legislative Assembly Gift Shop, and WAVE Artists - to name just a few.

If you are a company who would like more information on having the students complete a consulting project, please contact Dr. Kelley Main, the head of the Marketing Department.