Dr. Christine M. Van Winkle
Associate Professor
Faculty of Kinesiology and Recreation Management
313 Max Bell Centre
Winnipeg, Manitoba, R3T 2N2
Phone: (204) 474-8647
Fax: (204) 474-7634
E-mail: christine.vanwinkle@umanitoba.ca


  • Doctor of Philosophy – Parks, Recreation and Tourism Management
  • Dissertation: Meaningful Learning at a National Historic Site: How Interpretive Tour Message Content Affects Visitor Learning Transfer Clemson University, South Carolina, May 2007
  • Clemson University, South Carolina, May 2007
  • Thesis: Exploring Campers’ Perceptions of their Own Impacts at a Mountain Park Destination. University of Manitoba, October 2002
  • Bachelor of Recreation Studies
  • University of Manitoba, October 2000

Areas of Expertise:

Visitors’ Experiences at Events and Attractions
Exploring the experiences of festival, park and historic site visitors
Understanding visitor learning in free-choice environments
Exploring the effects of technology on the visitor’s experience at attractions
Assessing the impacts and outcomes of visitors to festivals, parks and historic sites


Christine cares deeply about the role of festivals, parks, museums and interpretative centres in our community and as such has dedicated her career as a researcher to exploring visitors' experiences in these tourism and leisure settings. Christine is currently leading a Federally funded, multi-province research project that looks at the use of mobile devices in everyday and festival contexts. As well, she has recently received funds to explore how people learn about food and agriculture through tourism.  Christine's work has been published widely and appears in a range of tourism, leisure and event journals, books, proceedings and reports. Christine's research has been funded with grants through the Social Sciences and Humanities Research Council of Canada; as well as provincial funding and funding from community and industry organizations. Christine recently received a Highly Commended Paper Award for her work published in the International Journal of Event and Festival Management and The International Travel and Tourism Research Association has honored Christine's research with multiple awards.

Christine is committed to community-based research that benefits Manitoba; she has collaborated with numerous Manitoba festivals including: Folklorama, Festival Du Voyageur, The Winnipeg Folk Festival, Winnipeg Comedy Festival, The Winnipeg Fringe Theatre Festival, The Morden Corn and Apple Festival and The Altona Sunflower Festival. Christine has also partnered with other community-based organizations including Assiniboine Park Conservancy, Exchange District National Historic Site Business Improvement Zone, the Gas Station Arts Centre and the Bruce D. Campbell Farm and Food Discovery Centre. Her research provides valuable information about visitors that helps enhance experiences available to Manitobans. Outside of Manitoba, Christine has collaborated with Parks Canada, the Portland International Film Festival, the Palm Springs Indigenous Film Festival and her most recent collaborations have involved the Toronto Pride Festival, Toronto Buskers Festival, Edmonton Fringe Festival and Edmonton’s Festival of Trees.

Research Methods:

As a mixed-methods researcher, I have undertaken quantitative and qualitative research and find integrating the two approaches valuable to fully understand the topics I explore.
Specifically, I am experienced conducting:

  • survey research (online, paper-based, administered and self-administered)
  • field experiments
  • focus groups
  • interviews
  • personal meaning mapping


Advanced Program Planning and Leadership
The Administration of Special Events
Introduction to Leisure Travel
Recreation and Leisure: Concepts and Theories (Graduate Course)
Cultural Tourism (Blended Learning Course)
Marketing Parks and Recreation Services
The Administration of Leisure Services
The Administration of Leisure Services II
Heritage Tourism
Concepts of Recreation and Leisure
Volunteer Recruitment and Marketing

Recent Awards / Honours:

International Journal of Event and Festival Management, Highly Commended Paper Award, 2015, Sense of community and perceptions of festival social impacts by Van Winkle, C. M., & Woosnam, K. M.

Travel and Tourism Research Association (International), Best Conference Paper Award, 2014, Your Festival in 140 Characters or Less*: Exploring Festivals’ Use of Twitter by MacKay, K.J., Barbe, D., Van Winkle, C.M., Halpenny, E.  

Recent Publications:

Van Winkle C.M., & Falk, J.  (2015). Personal meaning mapping at festivals: A useful tool for a challenging context. Event Management. 19, 1, 143-150.

Van Winkle, C. M. (2014). The effects of entertainment and fun on the visitor’s free-choice learning experience. 46, 5.  

Van Winkle, C. M., & Woosnam, K. M. (2014). Sense of community and perceptions of festival social impacts.  International Journal of Event and Festival Management. 5, 1, 22-38.

Woosnam, K.M., Aleshinloye*, K.D., Van Winkle, C. & Qian*, W. (2014). Applying and expanding the theoretical framework of emotional solidarity in a festival context. Event Management, 18, 2, 141-152.

Woosnam, K.M., Van Winkle, C., & An, S. (2013). Confirming the Festival Social Impact Attitude Scale in the context of a rural Texas cultural festival. Event Management, 17, 3, 257-270.

Van Winkle, C. M., Woosnam, K.M., & Mohammed*, A.M.  (2013). Sense of community and festival attendance.  Event Management. 17, 2, 155-163.

Professional Affiliations

Co-Founder and Co-Director: Tourism and Community Knowledge Network, tourismandcommunity.com
Board Member and Conference Planning Committee Member: Canadian Travel and Tourism Research Association, ttracanada.ca
Vice-President: Gas Station Arts Centre, gsac.ca


Current Graduate Students
Jia Jia Du
Tonia Bates
Angela Comer
Alix Richards
Ann Mohammed