Coinciding with the launch of the Investors Group Field, the Marketing Communications Office designed and produced a series of banners that are positioned along the entrance of Chancellor Matheson and University Crescent. These banners welcome people to campus and provide a sense of arrival. The Bison sign on Max Bell, is particularly noticeable. The 100 foot Bison banner can be seen by the large number of people who attend events at Investors Group Field. The banner promotes and reminds the community that we are the “Home of the Bisons” and also reinforces our Trailblazer brand to the external community.