The branding initiative will consist of four phases, from June 2018 to May 2019:
A series of focus groups will be held during August and September to gain insight and perspectives from our university community about existing views of the University of Manitoba brand and their vision for how it should evolve.
Focus groups will take place in Winnipeg, Brandon, Selkirk, Winkler, Toronto and Calgary.
Results from the focus groups will be refined and key themes reflecting the expression of the university’s brand will be identified. Recommendations will be presented and further refined based on feedback.
Creative exploration will begin based on the approved brand strategy and platform.
Introduction of the brand and a new visual identity to the university community will take place in spring 2019, along with identification of priority deliverables. Ongoing execution is expected to continue through the spring/summer.
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