Since 2011, the "I am a trailblazer" initiative has been the foundation of the University of Manitoba narrative, enabling us to share the stories and achievement of our students, faculty, staff, alumni and donors to great success, and enhancing the university’s reputation around the world.
It’s now time to evolve how we share our story to sustain and support us through efforts to deliver on the university’s strategic priorities. It’s important to ensure that our brand reflects new realities, new perspectives and remains authentic to the brand experience.
The branding initiative will take place over 12 months and consist of four phases from June 2018 to May 2019. To learn more visit Our Plan & Progress page.
Based on extensive consultation with the university community, the branding initiative will explore our story as well as our visual expression.
The current University of Manitoba logo is 20 years old. During the process we will explore our visual identity to ensure it is a strong, effective and authentic representation of our community.
External Relations will lead the branding initiative on behalf of the university. A Brand Advisory Council, chaired by John Kearsey, vice-president (external), along with three co-chairs, has also been established to inform the process, bringing together a unique combination of perspectives, expertise and insight from a diverse range of students, faculty, staff, alumni and donors.
Support for this initiative is being provided by McKim Communications Group, a local agency with expertise in strategic brand development and management.
Members of the university community are invited to participate and share their input and ideas to help inform the future direction of the University of Manitoba brand.
The brand focus groups have now concluded, but we invite you to continue sharing your input with us online through our Share Your Feedback page.
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