University of Manitoba - University Governance - Bruce D. Campbell, LL.D., May 4, 2007
Bruce D. Campbell, LL.D., May 4, 2007
Bruce Duncan Campbell
BSA (Manitoba)

Bruce Duncan Campbell grew up on a grain and beef family farm at Chater, Manitoba. He attended Clinton #155 School for grades one through eight, completed grade nine by correspondence, and then finished his high school education at Brandon Collegiate. Bruce enrolled as an undergraduate in the Faculty of Agriculture at the University of Manitoba, financing his first year of university by selling a prize-winning 4-H calf.  He graduated in 1958 with a Bachelor of Science in Agriculture, majoring in Animal Science and joined Feed-Rite Mills as a sales territory representative.

Fuelled by vision and his entrepreneurial spirit, in 1968 Bruce left the security of a regular paycheque and depleted his savings to purchase a 50% interest in a rural feed business in Landmark, MB. Nine years later he extended his ownership in the company, at the same time bringing the first of a number of key individuals into partnership with him. Bruce quarterbacked a team of partners and outstanding employees in turning a small rural feed business into one of Western Canada's leading agribusiness companies, while becoming well known himself as a visionary businessman with high integrity. When Maple Leaf Foods Ltd. purchased The Landmark Group Inc. in 1999, the feed side of the business, Landmark Feeds Inc., had grown from a single rural feed mill to eight large modern feed production facilities, five in Manitoba and three in Alberta. During that same time, the swine side of the business, Elite Swine Inc., had grown to become Canada's leading swine infrastructure company, with locations in Landmark and Brandon, MB, and in Strathmore, AB.
Bruce always placed a high value on the people who were his partners, employees, customers, and suppliers, believing firmly that everybody who was involved with him in any of these capacities should be successful. In so doing, he established a people culture that encouraged personal respect and mutual trust, a strong sense of loyalty, and a high level of individual empowerment and achievement.  He achieved recognition for this approach, as evidenced by many awards, including the Canadian Feed Industry Association Golden Award in 1995 for dedicated industry leadership by significantly contributing to the advancement of poultry, livestock, and food production in Canada; the Manitoba Entrepreneur of the Year award in 1999 presented by Young Associates of the Faculty of Management, University of Manitoba; and the Prairies Region Entrepreneur of the Year, Agriculture/Food award in 1999. More recently Bruce was named a Fellow of the Agricultural Institute of Canada in 2001 and received the Distinguished Agrologist Award from the Manitoba Institute of Agrologists in 2002. He was inducted into the Manitoba Agricultural Hall of Fame in 2004.

Bruce Campbell also has been a visionary and leader within Manitoba's agricultural community, through support of rural communities, and his incredible support to youth and education. He has encouraged the adoption of new technologies to increase profitability, animal health and environmental stewardship for his company and for livestock and poultry producers in Manitoba and Western Canada. Bruce inspired and supported the development of the ESI Leadership in Agriculture Awards, offered through 18 Manitoba high schools annually. He believed in supporting the rural communities in which his businesses were located. As well, Bruce and his wife Lesley have been major supporters of CancerCare Manitoba, Ducks Unlimited, the Manitoba Museum and the University of Manitoba. Bruce and Lesley have created a fully endowed bursary fund at the University of Manitoba, awarding five bursaries to students annually. Most recently, Bruce's strong commitment to education was exhibited by a $500,000 donation to the Glenlea Farm Education Centre and the National Centre for Livestock and the Environment.  Not only has Bruce made a significant contribution, he is also an active member of the fundraising committee for this initiative. This dedication to his community resulted in Bruce receiving the Outstanding Philanthropist Award from AFP Board, Manitoba Chapter in 2006.

He married Lesley Lorraine Gay in 1963 and has two children, Brock (Bachelor of Science in Agriculture, (Agricultural Economics) - Manitoba), and Nancy (Bachelor of Fine Arts - Manitoba, Masters of Art Education - UBC) and five grandchildren.

Bruce D. Campbell