Angus E. Reid, LL.D., May 29, 1996
Angus E. Reid
B.A., M.A.(Manitoba); Ph.D.(Carleton)

To measure the pulse of the nation is to provide us with a view of ourselves. In many ways, this is how Canadians recognize the accomplishments of Angus Reid. His work as a pollster and social commentator is now a common fixture in the Canadian psyche, as we regularly hear reports of public opinion polls, survey research findings and market research conducted by The Angus Reid Group.

In 1979, Angus Reid established the Angus Reid Group, Inc., and under his stewardship, this firm has become Canada's premier market and public opinion research company. It has grown rapidly in a relatively short time. The Angus Reid Group, Inc. now has offices in Vancouver, Calgary, Edmonton, Winnipeg, Toronto, Ottawa, and Montreal, and in one American city, Minneapolis. The head office remains in Winnipeg. The company employs more than 110 full-time research staff and another 350 part-time workers, and has annual billings in excess of $24 million. In 1995 alone, the company interviewed more than 220,000 Canadians on behalf of over 800 clients in the private, public, and not-for-profit sectors.

In addition to managing the firm, Angus Reid also serves as a consultant to corporations, associations and special interest groups. Of particular importance, various government agencies frequently rely upon his public consultations in their formulation of social policies. Data from the surveys are being transferred to the University of British Columbia so that social scientists across the country can have access to the information.

He has served on the Care Canada Board of Directors from 1990 to 1992, and the Canada 125 Board of Directors in 1992. He is currently a member of the Advisory Board of Nestle Canada (since 1991), and the Vancouver Playhouse Theatre (since 1993).

Dr. Reid is frequently invited to speak to a wide range of national and international audiences on social trends and their implications. He writes columns for Canada's leading newspapers and magazines. The Angus Reid Poll on emerging social and political issues is carried on a regular basis by eighteen Canadian daily newspapers.

Angus Reid was born in Regina in 1947. After receiving his early education in Vancouver, he entered the Faculty of Arts at The University of Manitoba, where he earned both his B.A. in Sociology and History in 1969 and his M.A. in Sociology in 1971. He subsequently completed his doctoral degree in Sociology at Carleton University in 1974. His doctoral thesis, on the professional socialization of dental students, brought him back to Manitoba, where he held an appointment in the Faculty of Medicine's Department of Social and Preventive Medicine from 1974-1 980.

Angus Reid has received numerous awards and distinctions during his academic career, and more recently in his work as an entrepreneur. Among these are a Canada Council Doctoral Fellowship, a National Health Scholar Award from the National Health Research and Development Program of Health and Welfare Canada, the D. Dunton Award from Carleton University in 1991, and most recently, the 1995 Entrepreneur of the Year Award for the Pacific Region (Services Category).

Angus Reid is an accomplished researcher and entrepreneur. Through his work, he has helped us understand our societçi and the inevitable changes we face. Through his work, he has helped us understand ourselves. For this, we thank him and honour him.